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Kraft Foods & Terracycle, Inc. Partner On World’s First Sponsored Waste Programs

NORTHFIELD, IL (July 1, 2008)– Kraft Foods, the number one food and beverage company in North America, today announced a new partnership with TerraCycle, an upstart upcycling company that takes packages and materials that are challenging to recycle and turns them into affordable, high quality goods. The partnership will greatly expand the number of collection sites TerraCycle has available across the country and will help prevent a significant amount of packaging waste from going into landfills.

Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products. Several Kraft brands, including Balance bars and South Beach Living bars, Capri Sun beverages, and Chips Ahoy! and Oreo cookies, are now the lead sponsors of TerraCycle Brigades. These nationwide recycling programs make a donation for every piece of packaging a location collects.

“Sustainability is about looking out for future generations. Kraft is proud to partner with TerraCycle, an innovative company who has made it their mission to reduce the impact on landfills and to educate consumers on the importance of recycling,” says Jeff Chahley, Senior Director, Sustainability, Kraft Foods. “TerraCycle’s model of rewarding ‘brigade hosts’ is a novel way of collecting packaging waste that would otherwise have been sent to landfills. It’s so cool to see trash turned into merchandise that’s unlike anything else on the market.”

Kraft Foods/TerracycleTM Partnership:

There are currently three TerraCycle programs for which Kraft is now the largest sponsor. To encourage more recycling, each program is free to individuals and organizations looking to participate and all shipping costs are paid. Once the used packaging items are collected, TerraCycle upcycles each material into an eco-friendly product because it’s made from waste! Sign up today at: www.terracycle.net/brigades.

Each of these Brigade programs is diverting packaging waste from landfills and helping to raise consumer awareness about recycling. By encouraging people to rethink ‘what is waste,’ TerraCycle is making it simple for consumers to have a positive impact on the environment. And with a monetary reward as incentive to recycle, the programs help schools, community groups, and non-profits across the country earn funds to support local activities.

To learn more about the partnership or to request complimentary samples of the finished products, please contact Albe Zakes at 609.393.4252 x233.

About Kraft Foods

Kraft Foods (NYSE: KFT) is one of the world’s largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor’s 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s web site at www.kraft.com.

About TerraCycle

In 2001, Tom Szaky, a Princeton University Freshman, founded TerraCycle in hopes of building an eco-capitalist company built on waste. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world’s most environmentally friendly company. Seven years later, TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Target, Wal*Mart and Whole Foods Markets. TerraCycle’s business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot’s Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Please visit us at www.terracycle.net to learn more.


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

11 Reactions
  1. I found a website in a food & family magazine to recyle the capri sun pouches and to earn money for my son’s school. Could you please provide me with the information I have not been able to open or use the website provided Thank you very much…Lori

  2. I also saw the ad in the Kraft food & family magazine & have not been able to get the website to work. When i do get it open it does not let you go to any sections of the website.

    Thank you, Janice

  3. I am trying to access the above website for more information on how to recyle the capri sun pouches and earn money for my son’s school. Could you please provide me with the information I have not been able to open or use the website provided.

    Thank youi.

    Christine Mandoske

  4. Hi Lori, Janice and Christine,

    It looks to us like the entire Terracycle.net website is down. We’re contacting the company now to see what’s up. Will update this post once we discover what’s going on.

    Thanks for your patience.


  5. I have the address and not able to open the web page. Does anyone know how long the site will be down. I have even called the company no answer or response to my e-mail. sheila

  6. I discovered the terracycle web site in the new Wheat thin bags and have been saving them. Is there someplace they can be sent. Can’t seem to find that information. Thanks

  7. It’s so hard to find where to send these packaging items, I give up and throw it away or put it into our city recycling pick -up.
    I have never heard of Terracycle until I bought NutterButter cookies. How/where do people recycle these packagings? Is it worth filling up one’s house until one finds a recycling source?

  8. I just adore stumbleupon for being able to show me this web page. instant fan now. I have viewed some definitely poor websites on stumble and when I discovered this, I immediately knew it was excellent! This blogpost is informative specifically for somebody like me haha. I’ve been attempting to read a lot more these days and being able to discover a web page like this can be excellent for my education. Love what you are doing, keep it up!

  9. I found all the information on terracycle long and difficult to follow. All I want to do is to be able to recycle the Chops Ahoy package. HOW DO I DO THAT? Can I put it out with the recycling my town collects? They take up to a number 6 or 7. I can’t find a recylcing number on the packaging, and when I called Kraft, they couldn’t provide me with any information.

    Please advise.

    Shelley Mangan

  10. I have been saving Chips Ahoy packages since I read on the side of the package that I can send them in to be recycled into school supplies but cannot figure out where to go once I am logged on. Please send me the instructions. We have a “school supply” drive at the bank I work at every year for the children at our small elementary school that may not be able to buy some of the items needed and my daughters and I found some products made from recycled packaging last year at Target. They were really cute and fun to buy. Thank you for your help.
    Judy Kennedy

  1. Pingback:

    ‘Upcycling’ for Not-So-Green Consumers - Green Inc. Blog - NYTimes.com

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