Ever Wondered How to Create Online Videos?

how to video The inspiration for this post started when Steve Rucinski of Small Business CEO pointed his readers to an article about making a web video to promote your business. He linked out to an article on Get Entrepreneurial about five quick tips for making a better video, written by Lou Bortone.

Lou’s tips are basic and yet critically important to producing a professional-looking video on a shoestring. I liked his first tip about video backgrounds — in video and in still photography our focus is on the image at hand and we forget to check out the background. Consequently, we could end up with a picture that appears to have a flag pole growing out of the top of our head, or as Lou cautions — a close-up of our taste in art (not necessarily everyone’s favorite).

But I wanted more. I wanted to know HOW to create a video. I discovered that Lou has created a Guide at Work.com about Guide to Producing a Video Blog.

In his how-to Guide he gets into more detail about the fundamentals of creating and uploading video to your blog; offering sites and tools that will make the process easier.

Along with offering training and how-tos for video, he offers the following suggestions for the use of a video blog (vlog):

– Provide in-house training videos for staff or new hires.
– Share footage of company events or milestones.
– Create virtual tours for real estate or travel sites.
– Produce executive biographies or video “press releases.”
– Send out video postcards via e-mail or include in your e-newsletter

Then I found an article by Hal Landen that offers 10 tips for producing a business video. His tips are more for those creating a polished professional product, rather than the do-it-yourself video uploaded to YouTube. But his comments about creating a script and identifying your target audience are right-on.

Since the audience is the only reason to make a marketing video, it’s quite important to define the target audience including their concerns and aspirations. Then list a few main benefits — show how your client’s company can solve problems, save money, or improve the lives of this target audience. Every element in the video must build on these benefits rather than merely describing the features of a product or service.

And what about the online home of millions of videos, YouTube? A video by Tim Carter covers how to make a video — from writing the script, to using props to occupy your hands, to head movements. to your energy level.

Finally, if you are looking for specific how-to information about cameras, lighting, editing and even what color clothing to wear in videos, check out Jim Kukral’s Online Video Toolkit. It requires free registration, but you get access to a microsite with 10 different videos covering technical aspects of creating your own video to put online.

Have you created video for the web? If so, do you have any favorite resources to share?


Deborah Brown

12 Reactions

  1. Martin Lindeskog

    Plenty of good tips. I have played around with a video email message system called Talk Fusion. It could be used for personal use if you want to send email messages with a bit of a splash, nice colors and a personal message to your loved ones. If you want to build your brand and incorporate a communication platform with your graphical profile, you have to check out this new technology. I have placed a short welcome message on my personal site . I will create LiveVideo sessions later on. LiveUniverse acquired PageFlakes some time ago.

  2. Martin Lindeskog

    Oops! The URL to my personal site disappeared when I used brackets. Click on “Martin Lindeskog” Says if you want to see and listen to a short welcome message. The whole designed frame and layout is used when you send email messages. On a site it is only the video image.

  3. If you have specific video questions join me on http://www.BlogTalkRadio/Online4Offline while I Interview Jim Kukral of Online Video Toolkit Wednesday, October 1st.


  4. I’ve been experimenting with real estate videos and got a DVD on how to shoot and market real estate videos at http://www.nashuavideotours.com/virtualtours/how-to-shoot-real-estate-video.html

  5. Good stuff. I’m just a little surprised you didn’t do this article as a video. Or at least have a video instead of a still to support it =).

    I would add, know your script. Don’t try to wing it. Nothing looks less professional than someone umming and ahhing on video. Learn how to look down the barrel of the camera and deliver your message clearly and concisely. Even if you’re used to giving kick-ass stage presentations in front of thousands you need to learn how to deliver on video. It’s a whole different kettle of fish. Practise in front of camera. Watch it back and notice how many times you look off screen. Watch how the pros do it and learn.

    Just some thoughts.


  6. Wow. Constructive critic from skribe.

  7. These all look like great resources for video beginners. I agree with skribe that it needs to be somewhat scripted. It really turns me off to see or hear someone bumbling around. I have no experience with making videos and I currently have no desire to see myself online.

  8. Anita Campbell

    Hi skribe,

    Yes, I guess thinking about it further it could have been done as a video.

    The only thing with doing it in video is you can’t just click on the video and jump over to the links sprinkled in the article. Wouldn’t that be a great feature if you could click through videos and jump to articles and other videos? 🙂


  9. Hi Anita,

    “The only thing with doing it in video is you can’t just click on the video and jump over to the links sprinkled in the article. Wouldn’t that be a great feature if you could click through videos and jump to articles and other videos?”

    That is possible if used in Flash movies. You can include video shoots and links in a Flash movie. But of course, that means a couple of movie editing and just a little coding on the links 🙂

  10. Brent Leary

    This is a great resource. Thanks for putting this together!

  11. Mary Grace – I love your idea of live links in the video – can’t you just picture the person in the video pointing to a spot to the right or left of the screen where the links can be found? Can we really be that far away?

    Skribe – you couldn’t be more right about a script and practicing! I took a class called Your Podcast Sucks and the instructor offered up several suggestions for making a great podcast – which all transfer to video and the number one recommendation was a great script and practicing – they go hand in hand. If you want it to sound OFF THE CUFF – then write a script and rehearsal until it sounds natural.

    Thanks for the comments.

  12. If you need something more creative and interesting than a talking head, try a motion graphics video!

    You can still throw a voice over on top, but it looks much more interesting than just sitting at your desk describing your business/product.

    I can put one of these together for your website, and it won’t cost an arm and a leg.

    Nate Hanson

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