The inspiration for this post started when Steve Rucinski, my co-host on my former radio show, pointed out some content on how to make a better video, written by Lou Bortone. The original posts we pointed to are on sites long gone. But I have preserved the tips below, and also point out that Lou has a YouTube channel about video marketing.
Lou’s tips are basic and yet critically important to producing a professional-looking video on a shoestring.
I liked his first tip about video backgrounds. In video and in still photography our focus is on the image at hand and we forget to check out the background. Consequently, we could end up with a picture that appears to have a flag pole growing out of the top of our head, or as Lou cautions — a close-up of our taste in art (not necessarily everyone’s favorite).
But I wanted more. I wanted to know HOW to create a video. I discovered that Lou has created a Guide to Producing a Video Blog.
In his how-to Guide he gets into more detail about the fundamentals of creating and uploading video to your blog; offering sites and tools that will make the process easier.
Along with offering training and how-tos for video, he offers the following suggestions for the use of a video blog (vlog):
– Provide in-house training videos for staff or new hires.
– Share footage of company events or milestones.
– Create virtual tours for real estate or travel sites.
– Produce executive biographies or video “press releases.”
– Send out video postcards via e-mail or include in your e-newsletter
And what about the online home of millions of videos, YouTube? A video by Tim Carter of AskTheBuilder.com covers how to make a video — from writing the script, to using props to occupy your hands, to head movements. to your energy level. And who better to tell us about how to create videos than somehow who makes how-to videos for a living. Tim has been writing and creating videos for years giving advice to handymen, construction professionals and do-it-yourselfers — for a long time. (Coincidentally, I met Tim in person in 2018. I had forgotten all about this post — and was surprised to see this excellent video he created.)
Finally, if you are looking for a tool to create simple videos, try Animoto. It offers the ability to put together good business videos using an easy tool.
Have you created video for the web? If so, do you have any favorite resources to share?