If you’re a small business owner without a killer marketing kit — shame on you!
Vow, this very moment, that you will carve out an hour to explore the sites we are going to go over today and get professional looking documents, forms and marketing materials — without busting your budget to shreds. With what I’m going to show you here today, there is absolutely no excuse not to look and present your best.
Recently we conducted a survey here at Small Business Trends and asked where you go to find templates to create marketing materials and business documents. In this article we’ll reveal the sources and what each source is best at.
The templates most small businesses use could be put into two major categories:
(1) business, financial and legal documents
(2) marketing collaterals, flyers, labels and other marketing aids
Business, Financial and Legal Documents
That means that if you have a good template you can post it — or use templates that others have posted. You will find both free templates as well as some that you might have to pay to download. But the prices are certainly reasonable (many are under $5.00).
Docs.Google is another source that surfaced in the survey. The Google templates are partially templates created by Google, and partially contributed by other third party sites.
Marketing Collaterals, Flyers, Labels and Other Marketing
From the survey, your favorite sources for marketing materials and “designer” templates are: Stock Layouts, Vista Print, HP Small Business, HP Creative, and Avery.
Avery has good label and CD templates. The try to get into some other things, but you have to download software for them and that can be cumbersome. If your primary marketing tool is a CD in a case, Avery can’t be beat.
But if you’re using other marketing tools, you must check out the other sources. When you really need to have traditional brochures and business cards printed professionally, Vista Print is a good choice for price and overall value. If you want to look like a big company, it is better to spring for the premium business cards rather than the free designs.
If you want to create brochures, mailers, presentations, promotional items, or customized materials for a special customer or presentation, you must visit the HP sites. HP/Small Business has small-business related marketing tools. HP/Creative has more consumer-styled options. Surprise your customers with the unexpected and adapt a consumer template for business use.
Overall, the resources you can use for creating polished and professional marketing communications are as close as your computer and printer.
The one piece of advice every small business needs to take to heart is: be clear on what sets you apart. Then be sure that everything you put out is consistent with that message.