Monthly Archives: October 2008


12 Low-Cost Marketing Ideas for the Ho-Ho-Ho-lidays!

I’m not a big fan of Christmas and Year-end Holiday cards. They are not only expensive, but boring and predictable.

Every year I look for creative marketing ideas that won’t break the bank, but will break through the clutter that my poor clients are dealing with.

This year, I thought it would be fun to share some of the creative ideas I’ve found along the way.

1. Dress up your website or blog logo like



Love These New Wireless Printers!

You may remember that a few months ago I wrote a detailed review of an HP LP7780 Printer and all-in-one machine. We’ve been using it here at the Small Business Trends offices and really have come to rely on it.

It’s intelligent — telling you, for instance, which color ink you’re low on so that you don’t needlessly change an ink cartridge and waste money. And I’ve printed some beautiful marketing materials — with sharp vibrant colors.

But I’ve since been experimenting with another feature that I didn’t initially use — the ability to print wirelessly. And I’m really enjoying the benefits of wireless printing.

For a while we had a wireless network in our offices. But because