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How and Why To Use Twitter For Small Businesses

As a small business owner, at first, I didn’t get Twitter [1]. Of course, this was way back in the beginning when it was new. Being the forward-thinking marketer that I am, I tried it and found that I didn’t like it. It felt forced to me. It felt like it was a waste of my time. On top of those reasons, I also felt that I didn’t need to “be connected socially” with “Twitter people”.

Boy, was I wrong. And I’m very glad today that I wised-up and reversed my thoughts and embraced Twitter as a valuable tool for my business.

What is Twitter? According to the Wikipedia [2]

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

For you, the small business owner, Twitter is an amazing tool that can expand your reach to customers and potential customers. It can allow you to stay in touch and connect with thousands and thousands of people instantly. It can help drive your brand and communicate with customers in a way that you’ve never been able to before. And so much more.