I’ve become an unwilling SEO (search engine optimization professional).
What I mean is, because I run a business with a large Web component, I’ve had to learn a little about search engine optimization and search engine marketing — emphasis on “a little.”
I don’t consider myself a search professional. Nor do I want to become one. Given a choice, there are lots of other things I’d rather spend my time on, that I think I’m better at. It’s just that search is so important to my business, as it is to so many small businesses today.
I wrote about the challenges of balancing between learning and doing SEO yourself, and outsourcing various functions over at the Looksmart blog: Tips for the Unwilling SEO.