Social Media for Small Business – Free Guide

My friend John Jantsch of Duct Tape Marketing has written a 23-page guide, called “Let’s Talk: Social Media for Small Business.”

I just finished reading it and recommend you check it out. The guide covers blogs, social search, social bookmarking, social networks and a lot more. If you are not sure what all these buzzwords mean, no worries, he explains them.

As John notes, “Standing out and marketing a business takes work, but many of the social media tools make that work much easier and, for the small business that gets that, creates a tremendous competitive advantage.”

It is a PDF document and was sponsored by Microsoft Office Live Small Business, so you can download it at the Office Live Small Business site.


Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

11 Reactions

  1. Hey Thanks Anita – small business folks are drowning in the hype surrounding social media and, as you know, I’m just trying to show them some practical ways to get on board.

  2. Martin Lindeskog

    John: Great guide! I agree that is a hype going on. On Friday I will have a workshop with a guy who is an active member of Toast Masters. I will show him how he could use blogging as a tool in order to spread his talking tips, interact with other people involved in the public speaking industry, marketing his services, etc.

    Anita: I will now order John Jantsch’s book, Duct Tape Marketing. I haven’t received the book from Amazon yet as promised at the webinar on June 18, so I will order it by myself from an online store here in Sweden. I will review it during the month of December.

  3. Oh Thank you for sharing this Anita. I would love to know how those stuff you mentioned really works..

  4. Thanks for sharing Anita.

    Martin Lindeskog: Do you know any toast masters blogs? I searched for it but failed to find any. A toast masters blog will be really useful to all.

  5. Johns:

    Here is Paul van der Vliet’s blog, Paul’s Free Speech. He introduced me to Toastmasters in Gothenburg, Sweden. I will have a blog workshop with him on Friday.

    When I search on “toastmasters blog”, I found My Toastmasters Blog by Chris Elliott.

  6. Anything free is good for me! 🙂 I will have to download this and read it over the holiday weekend.

  7. Looks like a really helpful resource. Anything that helps to demystify social media and turn it into a great tool for business is helpful. So many people have so many different ways to do so, that it becomes overwhelming to figure out what works for you. This should shed some light.

  8. Correct Amanda. Nothing as sweet as FREE. 😉

  9. Wow. Thanks for pointing this out Anita.

  10. This is a great overview for those wanting to get into social media as well as those who’ve been doing it for awhile, but may have missed a few of the basics. A lot of what’s done online has no benefit to small business and can just be a huge waste of time if you don’t understand how to use it and what you can expect to get out of it. We all hear we should be paying attention to social media, but it can be difficult to see the ROI.

    Love the case study from the owner of the fishing lure company!

  11. Thanks for sharing, just downloaded this now and the book is too relevant to be ignored by serious minded small business owners.

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