Using Linkedin As A Small Business Owner

The philosophy of most small businesses is the same for ….

Relationships Matter

Sounds familiar right? As a small business owner, you get it. Success is usually linked to the professional relationships you build over time. So the theory is that the more relationships you have, the more success can come your way. Who can argue with that?

So, what exactly is

LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries.

When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.

Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.


Jim Kukral Jim Kukral is a professional speaker, blogger and Web business consultant who has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. His latest book is "Internet Marketing for Business Answers."

14 Reactions
  1. Another helpful video. I was not familiar with LinkedIn but this video gave me a nice introduction to the site. Good job Jim.

  2. I am already seeing results from this video. Have had 3 LinkedIn requests this morning from business owners inspired to take action on LinkedIn or else rekindle their lapsed relationship with LinkedIn. 🙂

    — Anita

  3. These video are very helpful and give a great overview for those who aren’t “in the know.” Keep em coming, I think they’re great and I’m sure they’re helping many readers (like me). I particularly like the step by step instructions while showing the screen – very helpful!

  4. Thank you for this, Jim. Another very helpful video from you. I have not joined LinkedIn yet and now I believe I should.

  5. Thanks for the video on how to use LinkedIn. I see that I have to log into my account and start some of the features that I haven’t reflected on. I have added a link to my LinkedIn profile on my web site. You could also find it if you click on my name (“Martin Lindeskog Says:”). I look forward to connect with you and to develop my career opportunities! 🙂

  6. Jim, this was great and useful information. I will be graduating from college soon, and I can see the potential in using LinkedIn. Thank you for putting this together.

  7. Well done Jim. I will be joining LinkedIn, I have been meaning to for some time, but it is good to have previous knowledge of what to expect as it means less time finding my way around the site.

  8. This video was crucial in my decision to upgrade my presence on LinkedIn. I have joined, but I did not complete my profile. I will be doing quite a bit of work on it this weekend.

  9. Good basic intro…would love to hear from folks who have used Linked In successfully to build consulting base.

  10. I am really happy to see and got this information


  11. Thanks for that video, that really help me understand all that could be done with a linkedin account.

  12. Thanks for sharing the informative video. Linkedin continues to keep becoming a useful business tool.

  13. Hi Jim,

    Great video – thanks. Wondering you thoughts on Seems to take free information on 60 million companies and then connect it to the business owners & the people who work there. I’m building my list of contacts and it seems to be a great way to connect directly to business owners.

  14. Thanks for the tips.