Franchise Social Marketing Services Launched By Industry Pro

Cleveland, Ohio (PRESS RELEASE – January 19, 2009) – Franchise company executives will now be able to “join in on the conversation taking place online,” according to franchise consultant, and online marketer, Joel Libava.

“The Social Marketing space is growing by leaps and bounds,” Libava said, noting that “Twitter, the popular micro-blogging site, is adding between 5,000 and 10,000 new sign-ups every day, and Facebook, another Social Networking site, has over 80 million active users.”

There are dozens of other Social Networking sites, some geared towards connecting socially, while some like LinkedIn, with over 30 million users, {with 60% of them making over $90k a year} are strictly business.

“Social Networking is becoming more mainstream, and more powerful,” Libava said. “Franchisors need to adopt some of these strategies, and quickly,” he added. Libava felt that the time was right to launch a highly focused Social Marketing program, just for the franchise community.

The franchise industry, as a whole, is experiencing a downturn, just like just about every other industry. “In order for franchising to remain strong, new franchise owners must continually be added to the over 3,000 different franchise systems that make up franchising in the US. It’s no secret that while there are some bright spots, there is definitely a downturn in the amount inquiry’s being received by franchisors from prospective new franchise owners,” Libava said. “Franchisors are really feeling some pain,” Libava added, “and I can help relieve it, with this fresh marketing perspective.”

Libava knows that some more traditional marketing firms that have worked with franchisors in the past will attempt to copy some of Libava’s techniques. “The advantage of working with me is that I am already in the Social Marketing space, and have been for a number of years. It takes a while to acquire the connections needed to help spread one’s marketing message. I have them, and know how to use these connections strategically.”

For proof, look at Joel Libava’s award winning blog, The Franchise King Blog. It was recently named one of the “Top 50 Business Blogs Of 2008” over at The Business Pundit, a wildly popular blog/website. The Franchise King Blog was also named “A Top 50 Start-Up Blog To Watch” by the highly touted Toronto entrepreneur, Evan Carmichael.

Of course we can’t forget Twitter. Joel, known as @FranchiseKing on Twitter, is ranked in the top 1% of Twitter users.

Libava’s blogging and micro-blogging activities are only part of the story. He is also “The Franchise Expert in Residence” over at another award winning website, Small Business Trends, where he writes a monthly column, and is always available to answer questions on all things franchise related. Joel also writes over at American Express’s award winning OPEN FORUM, alongside Social Networking and Social Media stars Guy Kawasaki, and Seth Godin.

Joel was also responsible for helping put together content for the Franchise category of Guy Kawasaki’s website, known as the “Online Magazine Rack.”

Joel is a frequent guest on Jim Blasingame’s, “The Small Business Advocate” Radio Program, and can be heard on “Build Your Business Radio,” run by Barbara Weltman.

“All of these activities do start to add up. It takes years, but the mutually beneficial relationships that I have created, and continue to create, add value to what I bring to the table for franchisors. I have several other ways to tell their stories, but I can’t reveal everything, yet,” Libava said.

The best way to learn more about his services, is to check out

1 Comment ▼

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

One Reaction
  1. In social marketing the key is “creating value”… Now, for franchisor the question is “how can they create good value?”… To me it seems a fundamental question.

Leave a Reply

Your email address will not be published. Required fields are marked *