Top Ten Technology Trends for Small Businesses – 2009

Technology trends for small business 2009Every year two things happen in the world of technology overall and especially in the world of small businesses.

1. Technology remains the same (cell phones, computers, web browsers – ho hum)

2. Technology evolves and gets better (think iPhone, Netbooks, Google’s Chrome – match them to the list above)

What this means for your business is that if you want your business to grow through leveraging technology you simply can not continue to rely on the same old technology you have always used.

For example, the 10 notebook computers you purchased 3 or 4 years ago, for your sales team, might be quite functional. However, new and more powerful software, better and more wireless options and smaller notebooks are now available and could dramatically boost the productivity of your team.

What are the top 10 technology trends you need to be on the lookout for in 2009, for your small business?  Let’s take a look:

1. Netbook Adoption Accelerates

Mini computers, weighing around 2 pounds and the size of a large book, are ideal tools for busy executives and professionals on the go. They are not as powerful as traditional notebooks, the screens are a lot smaller and the battery life is not as long. However, for simple web browsing, emailing and other light computing needs – they are going to be used more and more by many professionals.

If you need a portable computer for basic computing tasks and find that your main notebook is too heavy and bulky and your smartphone’s keyboard and screen are too small, a Netbook could be something for you to consider. With the rise of hosted applications (cloud computing, software as a service, etc) using a Netbook makes even more sense as the requirement for a large hard disk and synchronization of data will not be an issue.

Growth of netbooks has accelerated sharply.  For example, more netbooks were sold in Q3 of 2008 than the wildly popular iPhone.  This trend toward netbook adoption should continue in 2009 as entrepreneurs and professionals see the advantages.

2. Built-in Wireless Broadband Usages Widens

Many of us use external wireless cards that provide cellular phone connectivity for mobile computing just about anywhere in the United States. This connectivity, with service from AT&T, Sprint or Verizon Wireless offers access to the Internet from a train, hotel, taxi or just about anywhere – especially handy when WiFi is not an option.

Instead of having to use an external wireless card, most every notebook vendor sells an option to embed broadband wireless access into their notebooks. No longer will you have to fumble with an external card, but you can now have relatively fast access to the Internet built into your computer. If access to the Internet is a must, ensure your productivity is not hampered by using wireless broadband in 2009.

3. Cell Phones Get more Software

Google’s newly launched Android cell phone and Apple’s iPhone have ushered in a new way of buying cell phones. Instead of wireless cell phone carriers controlling the applications that reside on cell phones, Google and Apple have changed this model. The Android and iPhone software are not controlled by wireless carriers but controlled by their respective software vendors. Google and Apple are working directly with developers to ensure applications are developed for their respective platforms.

In 2009 you’ll still see more cell phones released in the traditional model (such as the BlackBerry Bold and Storm), but you’ll also see more cell phones on the market led by software vendors. Why is this important for your business? Smartphone communication is not an option but a standard business tool. The software options available on these devices, as exemplified by the breadth of tools on Apple’s iPhone, increase  productivity for businesses.

As Google’s Gmail forced other email providers (Yahoo Mail, Microsoft Live/Hotmail) to enhance their services, Google’s Android and Apple’s iPhone will force the cellular market, overall to do more for customers – consumers and businesses.

4.  Unified Communications Increase

Large companies are investing in unified communication (UC) systems from Microsoft, Avaya and Cisco. These systems place the power of telephony onto the computer and include an integration of telephone, CRM, chat, address book, calendar and other things. Many companies are also developing feature rich and low cost UC platforms specifically for small businesses. Many of these systems work in conjunction with voice over the Internet solutions and allow one to use a telephone, PC or smartphone to access the UC features.

If you want to ensure that your small business, even with minimal resources, has the productivity of a larger business, integrating your communication tools is critical. For example, if customers call your office, you should be able to see their profile on your computer screen automatically. Being able to greet the customer in a more personalized manner and even knowing about the last interaction with the customer (order, returns, complaints, etc) is important.

Another example:  If you get a fax, there’s no reason why you should not be alerted to the fax and even see the fax from your smartphone. Being able to respond to customers as soon as possible boost your customer service, responding to vendors or employees in hours and not days boosts productivity.

5. Online Data Backups Proliferate

We all know that we should back up our data — but unfortunately not everyone backs up their data. In 2009 you’ll see vendors offering more online backup solutions. Instead of backing up your data to a hard disk, DVD or other local media, the data is sent over the Internet and stored on the remote servers.

There are many “consumer” oriented backup solutions, many free. In 2009 these consumer backup solutions will offer options for more storage and more enhanced backup solutions for small businesses – through the Internet.

When (some might say if) something happens to your data (accidental deletion, disgruntled employee theft, etc, etc) a good backup solution will ensure your customer records, contracts, personnel files and other data can be retrieved. Online, or cloud computing backup solutions, makes the backup solution completely automated and hassle free.

6.  Social Media Becomes Strategic

Social media is not new to any of us, but we are not using it as strategically as we can. In 2009 expect more businesses to use social media as a way to communicate with customers. While web sites and email newsletters are still important communication tools social media tools as a standard (not exception) communication tool will increase.

For example, more people will be aware of Twitter (beyond just geeks) and start to use it to receive information from businesses they want to keep in touch with. LinkedIn is a powerful tool for finding connections, but users often under-utilize it. In a recent conference, almost 80% of the hands went up that they were LinkedIn users and the same hands stayed up that they really didn’t know what to do with LinkedIn.

It is important that you learn as much as you can about enhancing your use of social media  in order to network with other businesses, find new customers and better communicate with existing customers.

7. Online Video gets Cheaper and More Widespread

I recently bought a Flip video camera and am amazed at the quality of the video it produces. While a $500 or $1,500 traditional video camera is the best option (better video quality), their size, expense and complexity limit their use by most business persons. Cell phone videos are simply too grainy for use.

As more companies produce low cost and quality tools for video production and sharing of those videos (such as YouTube, Flickr, Vimeo and businesses can leverage video as a powerful marketing tool. Video can complement a blog, email newsletter or Facebook page quite nicely.

8. Video Conference Solutions Expand

Although Cisco’s Tele Presence is too expensive for many small businesses, there are video conferencing solutions to consider that are a lot cheaper but feature rich. The majority of these solutions include software and a web camera and communicate over the Internet.

The systems of 5 and 10 years ago, with grainy images and low quality are much different than the feature-rich and higher quality systems of today. Being able to connect with customers, prospects, vendors or employees “face to face” via video is often better than simply email, telephone or instant messaging. A plane ticket is expensive and the trip takes time, but video conferencing is quite doable. There are dozens of good, inexpensive, video conference solutions – Skype and Sightspeed are two you might want to try out.

9. Hosted Software Applications Go on the Fast Track

Just last week I threw away several years worth and dozens of old CDs and floppy disks of really old software. I even had copies of Windows 95.

When I think of the physical software I have in my library now, compared to years ago, I don’t have many CDs. Why? Hosted applications continue to be used more and more because of its benefits over traditional software.

Traditional software has to be installed on a server, rolled out to individual computers, could cause other applications to crash and adds more complications if remote employees must use the application. Hosted applications, or software as a service (SaaS), on the other hand, removes all of these complications. All you need is a web browser to access the hosted application. The downside? If you lose access to the Internet you lose access to your application.

If your business is on a fast track of growth — be it customers, employees or more offices — hosted applications can definitely boost your productivity.

10. Online Presence Gap Widens

Whether small businesses need a web site or not is no longer an issue of discussion. In fact, the conversation has moved from web sites and email marketing to blogs and social media for business. Those businesses that strategically use online media to communicate and market their businesses will have more loyal customers and can better attract prospective customers.

There is no question that online search is the way that just about everyone searches for a solution. If you’re a florist in Atlanta, Georgia, your next customer is going to type in florist and their zip code into Google. If you’re a tennis racket repair shop in Akron, Ohio, your next customer is going to type in “tennis racket  repair” and their zip code. You must be online and visible if you want to thrive and beat your competition.

Intuit’s Future of Small Business Report (Phase Two) reads, Despite the emergence of platform companies and the services they provide to small businesses, less than half of all small businesses had an online presence as of 2006. The costs and technical skills required continue to be a major impediment to small businesses embracing the Web.

While the online communication gap will continue to grow, the reasons for that gap are different. It’s not cost and technical skills that will keep the “have nots” from boosting their online presence. The reason for more businesses not embracing online communication tools is the lack of understanding of its importance for their business, the perception of its complexity and the lack of understanding of the benefits.

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Ramon RayAbout the Author: Ramon Ray is the founder and Editor of  He is also the founder of the Small Business Technology Summit held in New York each year.  He is the founder of Taste of technology, an ongoing series of small business technology events held each quarter.


Ramon Ray Ramon is an entrepreneur, best selling author and global speaker. He is the founder of Smart Hustle Magazine. You can read more about Ramon.

42 Reactions
  1. Ramon,
    Great article! {as usual}
    You are so right about Social Media, and Marketing.
    We need to keep moving forward and tell the story…
    The Franchise King

  2. Twitter provides great tools for mashing up with other data sources too. Take a look at for an example of how Twitter can be used with Google Maps and Weatherbug to create a useful, real-time view of the chatter about local weather. Contact us if you’re interested in other Twitter mashups that may fill some of your small business information needs.

  3. How do you all use social media effectively? I’m a researcher studying collaboration and social media, and I’m looking for ideas about how collaborations may begin through social media contacts.

  4. Great article. Really agree on the social strategy trends. Have a question on the Unified Communications part. Who are some good vendors that offer an integrated communication tool that allows you to see a customer’s profile on your computer screen automatically when the customer calls? Am looking for exactly that. Basically a 800-like phone number that is integrated w/ my CRM so when a customer calls in their profile comes up. That would be so helpful to have b/c I am always digging for that information on the fly and it is distracting.

    Thanks again!

  5. Great article Ramon! We have recently launched and are putting together a marketing plan that is based, solely, on Social Media Marketing. Twitter allows us to automatically update our followers every hour, on the hour! If anyone has thoughts on other ways of marketing with an embedded RSS feed, please let me know!

  6. Is there a netbook you recommend, Ramon? I noticed some of them use Linux and I don’t think I want to scale back that much. Do netbooks come with Windows?

  7. I love the idea that has. Seeing customer data when they call would be INCREDIBLY helpful. I would love to connect customers to their account information through their phone numbers. It could save me so much time. Are they working on such software?

  8. Excellent insights. I agree on each one of your points. Gone are the days of sitting at your workstation in a cramped office. The office of the future is going to be wherever you want it to be. It’s really quite exciting.

  9. Walt, you use the term “scale back” to describe switching to Linux. My company uses Linux exclusively for it’s open-source nature, freedom from license restrictions and superior security and stability over Microsoft Windows. I don’t think “scale back” is the correct term to use.

    To answer your question, yes, the netbooks offered by Acer and Dell have Windows options.

  10. @Walt – Yes, there are essentially two flavors of netbook out there. Linux and Windows XP Home. Netbooks that have windows include the Dell Inspiron Mini 9 and the HP Mini 1000.

  11. Ramon: Great post. It’s really interesting that your list is focused on two broader meta trends – communications and mobility. I’m old enough to remember when technology trend lists would focus on improving individual work tasks (spreadsheets, word processing, etc.):).

    I like trend 10 a lot. It nicely summarizes the list and hits on the importance of being online and the growing role of the local Internet.

    It highlights an issue we also see – the growing small business digital divide with online savy small businesses gaining advantage from their use of technology.

    I agree that the divide is increasingly driven by online skills and knowledge differences and less by costs and complexity.


  12. Traveling this week with a 7-lb laptop ( my long-time friend that’s been with me on many trips), a 2-lb netbook sure looks attractive!

  13. I’ve been hearing a lot about netbooks and even checked out a few around the Holidays. I can see the benefits for those who travel for sure. I looked at the FLIP video camera, too, and have been hearing nothing but good about those from people who use them.

  14. Wow! Great list and I love the first one about laptops. I love the fact that they are getting smaller and more powerful.

    Thanks for sharing your list,
    Kim Beasley

  15. Interesting list. I like the direction cell phones are taking – giving us the power to personalize how we use them. I’m currently looking into a new phone with these exact capabilities.

  16. I think NetBooks are really going to break open this year:

    – because of the economy, and their low price
    – because they can fit on your lap on a train commute
    – because the batteries can last for many hours
    – because they will rise in popularity as a gift

  17. Exactly Pinny. These netbooks really does come in the mid to solve the bulky notebooks and the too small mobile phones for web use.

  18. Using social media effectively?

    Well I find that having a basic web site is a start. Having not news, like we have a new executive VP, but USEFUL information to help your clients posted on your site and then fed to various groups is useful. As a start it’s about CHOICE. How does your audience, customers, users want to receive your information.

  19. Great list of trends. I am interested to learn more about the new notebooks on the market. Today I went to Information Communication Technology Trade Show / Internet Expo 2009 in Gothenburg, Sweden. One interesting tool I found, was a pen! With this pen you could write notes on a special paper and then you could transform it into “keyboard” text. The system is web based with search features, organizing your material, etc.

    Ramon Ray: I will mention your summit for a friend in NYC.

  20. Ramon, did you see Dell’s announcement of the Dell Download store today? They bill it as: “the first online software superstore where consumers and small-and-medium sized businesses can easily download popular software titles as well as manage volume software licensing requirements.”

    Seems like it is right in line with trend #9.


  21. Traveling this week with a 7-lb laptop -> That was too bulky Anita. Anyway, these netbooks are really promising! Mobile business owners should really consider having this.

  22. Flip – yep I’ve got a flip camera and LOVE IT!

  23. Great post! More and more small businesses will see the value of doing more work online and remotely with the netbook computers. Larger businesses should also get on the bandwagon and promote offsite work by their staff (*not* offshoring or outsourcing, however–let’s keep some jobs available here, please). This will not only enhance productivity, but it will also keep cars off the road and reduce the burden on our highways and demand for non-renewable oil. New ways of working that seem “different” now will become the norm very soon.

  24. I think more than anything the trend the INTUIT Future of Small Business report was pointing to was the emergence of business operating platforms for independent consultants, freelancers, and contractors that enable them to operate seamlessly in a virtual “big-company” environment.

    Platforms like a Portable Employer of Record service make a turn-key solution for professional independent consultants who want the infrastructure, corporate entity, business insurance umbrella, group health benefits, and administrative back office that any W-2 employee enjoys, only with the freedom (and profit potential) of working as an independent contractor.

  25. Great Article- nice to see affirm I am headed in the right direction of 09- just started doing video blogs, Twitter and Linked In and learning how to “use” them as a marketing tool. We sell and use UM and Data Backup solutions- so glad to see these will be popular in 09.

  26. Advantages of Video Conferencing

    Video conferencing is indeed a great innovation of Information Technology and Communications. I guess the news media is the first user of video conferencing.

  27. nice info success and Top 10 Technology Trends for Small Businesses — 2009

  28. conference software

    Conference software is the latest in global communication. The costs to any company can be cut dramatically in using this kind of tool. I use conferencing software and it has changed the way I do business online. I highly recommend this as a major step forward with any business, large or small.

  29. Great article you have shared! I really agree with these Technology Trends for Small Businesses. Thanks for sharing.

  30. Unified communications helps businesses in implementing web, video and audio conferencing solutions. For e.g. deploying R-HUB`s web conferencing servers helps businesses in cutting down travel costs, solving problems, expanding business by interacting with multiple clients at same time etc.