Benchmark Your IT Effectiveness

Would you like to see how your information technology infrastructure and procedures stack up against other small businesses?

A group of companies, including Small Business Trends, have formed an industry coalition to benchmark the IT effectiveness of small and medium sized businesses around the world. (Read the full announcement.)

How it works

The way it works is, you take a 12-question online survey about your information technology preparedness and processes.  You receive a confidential score online immediately upon completing the survey. The score benchmarks how your business’s information technology compares with companies of comparable size and in the same industry. Afterwards you are emailed a detailed report with suggestions for how to improve. 

Here at Small Business Trends, we got a “C” as our score — roughly average.  Naturally, I would like to have seen our score be higher. So, why didn’t we score higher? Some of the reasons for not scoring higher are that we don’t have a dedicated in-house IT resource, and we had some downtime at our previous Web host.

Had I taken the survey 6 months ago, the score would have been lower — we have been upgrading our technology recently.  My plan is to continue to upgrade our IT and improve that score further, and the emailed report suggested a number of areas to focus on.

I am also looking forward to the end of the year, to get a copy of the SMB IT Effectiveness Index Annual Report. This report will summarize the survey data and will be provided free-of-charge to everyone who took the survey.

Take the IT Effectiveness Survey now — and see how your company stacks up.


Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

9 Reactions

  1. Martin Lindeskog


    Is the survey open to everybody around the world?

  2. Anita Campbell

    Hi Martin, yes indeed. The survey is open to people everywhere. Please help spread the word.


  3. Martin Lindeskog


    Thanks for the information. I will take the survey and spread the word.

  4. Great resource Anita. Surveys like this help provide justification for folks in the IT field, like myself. Every small business has IT needs, but many of them don’t realize how seriously lacking they are in implementing them effectively.

  5. Martin Lindeskog

    I got a C grade: “Indicates your organization has started taking small steps in achieving IT effectiveness, and there are still many areas that need your attention. See follow up email with more detailed feedback on how you compare with others.”

    Could you tell us more about the other ITEI partners?

  6. Well this could prove to be extremely useful! A nice, easy way to see where some holes may exist in your IT services. And it’s free? You can’t beat that. 🙂

  7. Thanks you Anita for this valuable information. It was really helpfull..!


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