San Mateo, California (PRESS RELEASE – February 17, 2009) – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
“The goal of this release was to give our customers the ability to easily create the most engaging, cost-effective advertising on the Web today, and then give them the tools to measure its true effectiveness,” said Diaz Nesamoney, CEO of Jivox. “Online video advertising has the unique ability to enhance an advertiser’s brand while offering unmatched direct response capabilities. We believe that these new features will take online video advertising to the next level of performance-driven advertising and provide a solid foundation for the continued rapid growth of the medium.”
Key new features of the Jivox video advertising platform include:
New interactivity features from Jivox encourage viewers to take immediate action without leaving a video, facilitating direct interaction between consumers and an advertiser. When a viewer clicks the Interactivity icon, the video is paused and the click-to-action features are presented as an overlay to the video. Interactivity options include:
* Download a coupon: Downloads a coupon or document provided by the advertiser
* Request information via email: Submits a request to the advertiser to respond with product or service information.
* Email to a friend: Shares the video via email by inputting senders email address and recipients’ email addresses.
* Embed this ad on a web site: Displays an embed tag that enables the video to be embedded in a website or blog.
* Share information via SMS: Advertiser contact information is sent via SMS by entering a mobile phone number.
Video Engagement Score:
The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard. The Video Engagement Score takes into account for the first time multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad’s total performance. Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.
The Video Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Video Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.
Enhanced Performance Dashboards and Reports:
With the latest release, Jivox now provides a number of dashboards and detailed reports for paid online video advertising campaigns:
* Performance Summary: Presents the most frequently accessed information including video views, click-through rate, coupon downloads and interactions.
* Trends: Presents Performance Summary information over the life of the campaigns with the ability to view over days, weeks, or months.
* Performance Comparison: Compares results of multiple campaigns.
* Detailed Reports: Presents all measured data as whole numbers or as percent of views.
“There are a growing number of competitive offerings in the local online video ad space. The name of the game is differentiation through ad creation tools as well as targeted distribution,” said Michael Boland, Senior Analyst at the Kelsey Group. “Jivox has an edge with distribution through its locally targeted network of publishers. The new release should bolster the other factor: better tools for advertisers to create ads and measure their effectiveness.”
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif.