HubSpot Announces Marketing Analytics





CAMBRIDGE, Mass. (PRESS RELEASE – Feb. 27, 2009) – HubSpot has announced Marketing Analytics for its Internet marketing software. The tools help users understand the effects of marketing activities on traffic, leads and sales, thus enabling them to improve the efficiency of their marketing campaigns.

HubSpot’s Marketing Analytics gives users the ability to look at the entire sales and marketing funnel — from prospects to leads to customers — and overlay their marketing activities on top of that. Now, users can determine which marketing activities drive traffic, and, more importantly, leads and customers. This closes the loop between marketing and sales, making both teams more effective.

The tool also allows users to see where their traffic is coming from — websites, blog links, keyword searches and/or other sources — which is helpful as users start to build specific landing pages for particularly productive links or keywords to improve the likelihood of converting those potential customers. The HubSpot Marketing Analytics package is available to HubSpot Owner customers on HubSpot-hosted websites only. HubSpot offers an adapted version in the HubSpot Marketer product.

HubSpot offers an Internet marketing system that integrates SEO, social media and marketing analytics to help customers increase website traffic and convert a greater percentage of visitors into customers. HubSpot also offers free marketing webinars at http://www.hubspot.com/marketing-webinars.

Quote, Attributable to Brian Halligan, CEO and Founder, HubSpot

“Any sort of marketing analytics are useless tools if you’re not using them to better your marketing efforts. In order for marketers to be successful, they need to pay attention to results of past initiatives and adapt future campaigns based on what is — and isn’t — working. The Marketing Analytics in our system help users make the most of marketing campaigns by enabling them to pinpoint the cause of their success.”

About HubSpot

HubSpot provides Internet marketing software that helps your company get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot helps companies get found by more prospects using search engine optimization, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.

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Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

One Reaction

  1. Thanks for sharing how to really take advantage of hubspot’s tools. Much appreciated.

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