New York (PRESS RELEASE – April 10, 2009) – Performance marketing industry leader LinkShare today unveiled a new integration with Go Daddy, the world’s largest domain name registrar, dramatically expanding the market reach for online merchants who use Go Daddy’s ecommerce platform. Through the integration, retailers who subscribe to Go Daddy’s Quick Shopping Cart service gain instant access to LinkShare’s affiliate marketing technology and global network of publishers. As a result, small and medium-sized businesses have an opportunity to market themselves to new consumers and even model their promotional campaigns after the biggest online brands.
In the current economic climate, consumers are spending substantially more time researching products and services online before making a purchase decision. Some consumers, tagged “recession shoppers” in a recent study by Penn, Schoen & Berland Associates, Inc. (PSB) and commissioned by LinkShare, have even come to believe that the very best deals can only be found online. These consumers, as well as frequent online shoppers, also can be heavily influenced by coupons and other incentives according to the PSB study – offers easily enabled by the LinkShare-Go Daddy integration.
Recently rated the most popular shopping cart in a survey by Practical eCommerce, Go Daddy Quick Shopping Cart retailers can rapidly build and manage an online storefront without the need of being an expert in Web site design. The service enables retailers to customize their product catalog, process sales from start to finish (e.g. accept orders, process coupons and special promotions, calculate sales tax and shipping), manage customer information, and generate summary reports related to “hot products,” orders and overall revenue. With the LinkShare integration, retailers can gain immediate exposure for their products and promotions to a qualified audience they would not otherwise have been able to reach.
“At TuckerBags, we easily recognized the value in getting our online storefront and our LinkShare Affiliate Marketing program set up fast, and immediately being able to reach out to a wide audience,” stated Stuart Cutler, CEO of TuckerBags. “It’s great to be able to essentially get our Bangalla and Tucker Bags retail brands online with a turnkey solution that helps us drive both sales and marketing.”
At the same time many consumers are now searching for deals online, many multichannel retailers are adapting their marketing strategies to avoid “channel conflict” between their online and offline operations. For most, the best answer is aligning their online and offline marketing and promotional strategies. Based on data drawn from its extensive network, LinkShare has found that the more successful multichannel retailers are those with a consistent online/offline presence – both in terms of brand and offers. The simplicity of the LinkShare-Go Daddy integration enables even the smallest retailer to model their marketing strategies after these best practices and maintain better consistency across channels.
“GoDaddy.com is absolutely focused on helping our customers be successful…quickly and easily,” said Go Daddy CEO and Founder Bob Parsons. “Quick Shopping Cart allows you to set up a complete ecommerce site in no time. Now, LinkShare gets our customers’ products into a wide network of Web sites in a way that makes it easy for everyone.”
Understanding the need for performance-based solutions in today’s economy, LinkShare has made a strategic commitment to developing programs and relationships that benefit small and emerging ecommerce companies looking for ways to improve results from their marketing spend. These companies rely on LinkShare’s large and diverse network of affiliates to promote their brand and products to online consumers. In a competitive marketplace, ecommerce programs, such as cost-per-action (CPA) marketing, that are measured based on performance, have become a vital part of many business strategies as a way to significantly improve both revenue and ROI.
“LinkShare is continually looking for new and innovative ways to serve new customers, and we are particularly excited about this partnership. Go Daddy represents an opportunity for small and emerging companies to increase both brand recognition and sales utilizing the LinkShare network,” said Jonathan Levine, Co-President of LinkShare.
LinkShare Corporation provides ecommerce businesses with a wide range of online marketing services including Search Marketing (SEM), Lead Generation and Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare’s massive performance marketing network along with expert consultative services and patented technology. Superior service combined with technology innovation allows advertisers and publishers to acquire and retain new customers, increase revenue and drive results.
LinkShare clients include Fortune 500 and other prominent and emerging companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express, and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a division of Rakuten, Inc.
About Rakuten, Inc.
Headquartered in Tokyo, Rakuten is one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten, Inc. is a publicly traded company in Japan (JASDAQ: 4755).