- How do you create a personal brand?
- How do you use social media to manage your personal brand?
- If you don’t own your own business, why is a personal brand important?
Obviously the topic of personal branding was on their minds. Maybe it’s on your mind too. This is why I decided to drop everything and give you a review of Dan Schawbel’s “Me 2.0: Build a Powerful Brand to Achieve Career Success.”
Who Should Read This Book?
If you’re currently looking for a full time job — This is a terrific book for you. If you’re a Gen Y looking for your first job, you will find practical tips and tricks for overcoming the “lack of experience” challenge in Chapter Five’s “Discover Your Brand.” If you’re a more experienced job-seeker who needs to look into a different industry, this chapter will help you re-position yourself for an industry that might be faring better in today’s economy.
“Ask yourself the following questions:
What are my favorite activities? What are the top five personality attributes I’d use to describe myself? What are the top five words others might use to describe me?”
Independent business owners, consultants and freelancers – You will find wonderfully practical tips on creating and communicating their brand using social media tools. Dan includes a wonderful “Blog Success Checklist” to make sure that your brand-building using a blog is painless and successful:
- Get a feedreader and subscribe to 10 blogs
- Determine your niche
- Register YourName.com – yes that means your name like www.anitacampbell.com or www.ivanataylor.com.
- Select a platform (WordPress, Blogger, TypePad, etc.)
- Choose a logo and a theme
- Etc. … you’ll have to get the book to see the rest.
Small businesses looking for broader networking reach — Does this describe you and your business? If so, you will find “The Popular Social Networking Sites” chart a great summary of the biggest and best social networking sites and how to use them to increase your sphere in influence and build your network.
You’ll get the name of the site i.e. Facebook, the type of site that it is i.e. social networking, and an easy to follow description of the audience and how you might want to use the site. Example: “Facebook’s audience were once college students but has since gravitated toward business, allowing users to fuse their personal and professional lives together.”
How to Read Me 2.0
You don’t have to read this book from cover to cover. It is so well organized that you can look at the table of contents and turn to the chapter you want to learn about and never skip a beat.
The book is divided into three parts:
- Part I: “The Rise of Personal Branding,” which gives you a little history. This is where you get your first clue that this book is targeted toward younger job seekers who are looking to build a career. But PLEASE don’t let that turn you away from this book, if that doesn’t describe you. If you’re still a little confused about all this social media stuff and want to figure out how it fits into your marketing strategy – you need to read this section.
- Part II: “Command Your Career in Four Steps,” This is by far my favorite section as well as the meat of the book. This is where you will get all the how-to guides and resources to discover, create, communicate and manage your personal brand. This is the section you will keep coming back to. It isn’t long, but it’s loaded. I’ve already got sticker tabs on mine and I’ve only been looking at this for a few days.
- Part III: “Now You Have Command.” This section goes through a series of success stories of young “Brand Commanders.” I have to admit, I didn’t put as much focus on this section but I will go back to it because there are lots of interesting ideas and personal branding strategies that you might be able to adapt for yourself – so check that out too.
A Little About Dan Schawbel
Dan Schawbel is the publisher of “Personal Branding Magazine.” When you take his suggestion and type “Dan Schawbel” into Google you’ll see that he practices what he preaches. His award-winning “Personal Branding Blog” comes up first. And my favorite section of the blog is his tab called “Quote Me” where he lists some of his favorite things to say like “Be the real you because everyone else is taken and replicas don’t sell for as much.”
That quote alone should inspire you to take your personal branding and online reputation very seriously.
Just because you’re taking personal branding seriously doesn’t mean you have to make it hard — Me 2.0 makes personal branding easy.
Go and get your hands on “Me 2.0” and “Build a Powerful Brand to Achieve Career Success.”
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About the Author: Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She’s the co-author of the book “Excel for Marketing Managers” and proprietor of DIYMarketers, a site for in-house marketers. Her blog is Strategy Stew.