RatePoint Launches Product Reviews For Small Businesses

Needham, Mass. (PRESS RELEASE – April 6, 2009) – RatePoint, Inc., a leading provider of customer feedback and online reputation management services, announces the availability of product reviews for its small-business customers to proactively build and strengthen customer relationships.

Through RatePoint, small businesses now can add product reviews to their Web sites, in addition to seeking out and promoting customer feedback, creating a comprehensive suite of powerful services for businesses to drive sales in an uncertain economy. Small businesses can promote authenticated reviews that aid new customers in their purchasing decisions, developing a level of trust with new visitors to their sites.

“Consumers are coming to expect product reviews yet thousands of Web sites have yet to implement them,” said Chris Nylen, general manager of Organize-It, a retail and online business that has implemented RatePoint’s product reviews. “Product reviews are a differentiating factor for Organize-It and allow us to display positive and negative product details to provide transparency to our customers.”

RatePoint offers the ability for small businesses to showcase testimonials and aid customer decision-making through product reviews on their own Web sites, avoiding cost-comparison wars on general consumer review sites. By monitoring product reviews, small businesses can determine which popular products to keep and which to eliminate by discontinuing poorly performing products that could negatively impact the business from a cost, sales and service standpoint.

“In the reputation economy where purchasing decisions are made based on a company’s reputation, potential customers first want to know if the business they’re considering is a reputable one, and then they look for the products that best fit their needs,” said Neal Creighton, co-founder and CEO, RatePoint. “RatePoint’s easy-to-use services provide small businesses with unmatched access to customer insight and reputation management.”

RatePoint’s product reviews are flexible and easy to integrate into any Web site allowing businesses to customize the look and feel to match their brand. Customers submit reviews and rate products with one to five stars along with detailed commentary. Potential customers reading product reviews can then rate the review as helpful or not or report it as inappropriate.

RatePoint’s solution includes customer feedback, product reviews, email marketing, survey and dispute resolution capabilities to help small-business owners improve customer satisfaction, build credibility and increase profitability. Product reviews are now included as part of RatePoint’s solution for current customers, as well as part of RatePoint’s free 30-day trial for new customers.

About RatePoint, Inc.

RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint’s easy-to-use, Web-based communication services include customer feedback tools to collect business reviews and product reviews as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, visit: www.ratepoint.com.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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