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DemandTec Delivers New Features

SAN CARLOS, California (PRESS RELEASE – May 12, 2009) – DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced the latest release of its software-as-a-service suite has been deployed and is in use by DemandTec customers. The two most recent software updates deliver new analytics, enhanced operational efficiency and greater ease of use thereby streamlining the process of making better decisions supported by world-class analytics.

“In the current economic environment it is critical for retailers and consumer products manufacturers to quickly understand shifts in shopper behavior and leverage that understanding to make the right business decisions,” said Marc Dietz, vice president of marketing at DemandTec. “Considering the consumer-related challenges all companies now face as well as a dynamic cost environment, today more than ever our customers need to be both smarter and more efficient. Our latest enhancements represent significant investments in delivering these benefits to our retail and consumer products customers.”

The DemandTec suite of software services is used by retailers and consumer products manufacturers to optimize prices, promotions and other business decisions and to collaborate more effectively with their respective trading partners.

The most recent software updates introduced dozens of new features across DemandTec’s suite of software services and supporting platform infrastructure. Among them, retailers using DemandTec will benefit from:

* Increased integration between promotion planning and downstream advertising tasks

* Configurable product costing that allows users to simulate merchandising optimization strategies under a wide array of future cost, vendor support, and related assumptions

* Enhanced automation in areas such as price updates to account for changes in taxes and other environmental factors

Consumer products manufacturers using DemandTec will benefit from:

* Everyday Low Price (EDLP) planning support to provide improved planning flexibility and planning functionality for planned everyday price tactics

* Market share metrics offering projected share change based on trade plan assumptions, providing a more strategic level of visibility to trade planning professionals.

* Dynamic product groups for scenario planning driven by specified item attributes. This capability improves trade planning efficiency, allowing business users to more rapidly iterate events and category plans

The software service updates described above were deployed simultaneously to DemandTec’s network of global retail and consumer products manufacturer customers, made possible by the company’s Software-as-a-Service model. DemandTec customers receive software updates approximately every quarter to ensure the latest application functionality, science and infrastructure is utilized.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as ACE Hardware, Advance Auto Parts, Belk, Best Buy, Bon-Ton Stores, Circle K Stores, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Spartan Stores, Toys “R” Us and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with nearly 2.2 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec’s expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec’s solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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