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HP Launches MarketSplash With Small Business Market Services





PALO ALTO, Calif. (PRESS RELEASE – Jan. 27, 2009) – HP today announced the availability of MarketSplash by HP, a one-stop, web-based shop that provides small businesses some of the industry’s lowest prices and fastest delivery times for brand marketing services such as professional-quality design and print fulfillment.

The launch of MarketSplash by HP follows a successful beta test with Nestlé Confections & Snacks, which recently used MarketSplash offerings to create new packaging designs for its classic brands GOOBERS, SNO-CAPS and OH HENRY!. America can now vote for its favorite new designs via “A Delicious Dilemma,” an online sweepstakes.

HP also introduced convenient same-day pickup at Copy and Print centers in Staples stores and a free business card offer. HP is licensing the MarketSplash platform and application to retailers for co-branding.

“MarketSplash helps small businesses create the high impact look of a big company without requiring the resources of one,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “As part of our Print 2.0 strategy, MarketSplash helps customers easily and affordably access professional design services from the web and print how, where and when they want.”

Award-winning design at a fraction of the cost

MarketSplash by HP provides small businesses with premium do-it-yourself (DIY) online templates and custom design offerings for a wide range of marketing products and services – from business cards, stationery, postcards, logos and website design to one-on-one brand design consultation.

Customers also have the convenience of choosing between several convenient print fulfillment options: When completing an order online, customers can print from their own printer, receive their order via mail delivery, or pick it up at any Staples Copy and Print center in its retail stores in the United States. HP plans to expand its retail options in the future.

MarketSplash’s DIY tools feature intuitive editing technology that offers flexibility during the creation process. Customers have the freedom to create materials quickly in one sitting or fine-tune their projects over time.

To introduce customers to the high quality of MarketSplash designs and the ease of use of its services, HP is offering first-time customers 100 free business cards. Small businesses can choose from more than 1,400 professionally designed templates, pay no processing, shipping or other fees, and receive their cards in seven business days or less. With MarketSplash DIY tools, small businesses can create business cards, mailing labels and postcards, all for under $40 with no processing fees.

Customers who prefer one-on-one assistance can take advantage of MarketSplash’s custom design consultation services. MarketSplash has one of the industry’s largest networks of design and brand experts, delivering one-of-a-kind projects at unprecedented low prices with a fast turnaround. Branding packages start at $579 and include original logo concepts with unlimited revisions, custom business cards and stationery design work.

MarketSplash services also have recently helped a group of independent filmmakers participating at the 2009 Sundance Film Festival create a professional portfolio of promotional materials, such as posters, postcards and apparel, to better market their films at Sundance and beyond. Participating films included: The Cove, Boutonniere, So the Wind Won’t Blow it All Away, Trece Años, Copper On The Chopping Block, Knife Point, The Yellow Bird and The Reckoning.

MarketSplash design services and print fulfillment options are available to U.S. customers.

Licensing opportunities for retail partners

The MarketSplash platform and application can be licensed to retailers for co-branding, allowing them to offer MarketSplash design and print services directly to their customers. The interactive web pages that deliver MarketSplash tools were designed to easily transform and adopt the co-branding of a retailer’s website.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

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Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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