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iPromote Launches Display Advertising Cost-Competitive With Search





San Luis Obispo, CA (PRESS RELEASE – May 11, 2009) – iPromote, an innovative self-serve display advertising company, has released a new user pricing model to lower the cost of display ads. iPromote has implemented a sophisticated auction-style bidding system, replacing the original fixed pricing model that has been in effect since launch. iPromote’s new offering allows advertisers to input their own pay-per-click (“PPC”) price, making this display advertising option cost-competitive with search, by dramatically decreasing the pricing of iPromote’s unique, automated one-click display advertising campaigns.

The iPromote bidded pricing model will automatically suggest a PPC range to advertisers based on their geo-targeting preferences. The amount an advertiser decides to bid has a direct impact on how often and in which order their ads will be served. This process allows businesses to pinpoint the exact price that results in the optimal success rate and the maximum number of impressions received per campaign.

“Advertisers of any size can now proactively reach customers using online display ads in a manner that is cost-competitive with text-based search advertising,” says Michael Barr, CEO of iPromote. “The current economic environment is leading more businesses to redirect their advertising dollars into online marketing which is already less expensive than traditional media. We want to make sure that we offer the most effective turnkey solution at the best price.”

iPromote provides businesses of any size with self-serve access to online display advertising, which can be targeted locally to globally, through its one-click automated service. Using iPromote’s real-time reporting, advertisers can see where their campaigns are the most effective and then concentrate future advertising and promotion efforts in those areas.

About iPromote

iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAdsTM technology automatically creates professional looking rich media display ads from existing webpage content saving advertisers precious time and money. 2KDirect also operates the PrecisionClickTM Network and AdXpertTM ad serving technology. For additional information, visit http://www.ipromote.com/.

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Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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