Nashville, TN (PRESS RELEASE – May 12, 2009) – The popularity of social media networks, like Facebook and Twitter, are starting to get the attention of businesses – particularly small to medium-sized businesses (SMBs). They’re attracted to it, because social media is proving to be an effective channel for creating new leads and also supporting existing customers.
With all of the promise that social media offers to businesses, there’s one downside, identity theft. Many businesses are often in shock when they find out their brand is already registered on popular social networks.
Raven Internet Marketing Tools recently tackled this issue by integrating an identity theft prevention tool called KnowEm. KnowEm was created by Barry Wise and Michael Streko to help businesses take control of their brand on social networks. It’s been featured in newspapers and on television, including the Washington Post, CNET and Fox News.
KnowEm does a real-time check for branded usernames and keywords on over one hundred popular social networks. It then returns a list of social networks where the brand is and isn’t registered.
In most cases, businesses will find that their brand is still available for registration on most social networks. While it’s good news that their brand is available, the bad news is that they still have to register it on over one hundred social media Web sites. Fortunately, Raven reduces the time and effort involved in registering their brand. For a nominal fee, Raven will register the brand on all available social networks, securing their brand identity for future use.
As social media identity theft increases, it’s important for businesses to protect their brand now. The integration of KnowEm into Raven will ensure that they can do that.
About Raven Internet Marketing Tools
Raven is used by marketers around the world to manage their search engine optimization (SEO) and social media campaigns. Raven provides a robust agency-ready suite of tools that enable Internet marketing departments to conduct research and analysis, manage link building, monitor their brand, track search engine performance, and analyze their Web site’s traffic and conversions. Learn more at http://raventools.com.