An Advertising Strategy for Small Business

SANTA BARBARA, California (PRESS RELEASE – June 18, 2009) – In recognition of the enormous creativity of its customers in finding new ways to do more and travel less, GoToMeeting is inviting them and the public at large to create their next TV commercial. The most creative video entry to be judged by the public will also win a $30,000 cash prize.

“We’re constantly inspired by how GoToMeeting empowers our customers to instantly reduce costs and be more productive, and we want to share this inspiration more broadly,” said Bernardo de Albergaria, vice president and general manager for Global Marketing and eCommerce, Citrix Online. “So we’re asking for the public’s help in creating our next TV commercial for GoToMeeting. Listening to customers is a major priority for us – it’s how we learn about what people need to work and communicate more efficiently, and which features and capabilities are most valuable. This contest will bring to light many new and clever ways for getting work done online and allow us to recognize and reward the most talented submissions.”

Now featuring Voice over IP and native support for Macintoshд users, GoToMeeting from Citrix Online, a division of Citrix Systems, Inc., is the easiest and most cost-effective way to organize and attend online meetings. All You Can Meetд flat-fee pricing includes as many online meetings as desired, at no additional cost. Industry-standard security features ensure that confidential meeting information remains private. With GoToMeeting, anyone can instantly conduct on the fly or scheduled meetings from anywhere at any time, at the touch of their computer keypad.

Contest details and prizes

The contest is open to anyone who has hosted or participated in a GoToMeeting session, or who has an idea about what makes online meetings beneficial. For entry details, visit the contest website at for instructions and access to GoToMeeting brand elements and images that can be incorporated into the entry. All video entries will be publicly accessible, and everyone is free to vote and comment on every entry. A distinguished panel of judges with long experience in the field will then select five semi-finalists, who will each be awarded $5,000. The public will then choose the Grand Prize winner, who will receive another $25,000 for a total case prize of $30,000. At Citrix Online’s discretion, the top-winning entry may be aired in a national TV commercial for GoToMeeting.

To try GoToMeeting at no charge, just activate an account at For more information about Citrix Online, visit

About Citrix Systems, Inc.

Citrix Systems, Inc. (NASDAQ:CTXS) is the leading provider of virtualization, networking and software as a service technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center, Citrix Cloud Center (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on-demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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