Best Kept Marketing Secrets: Editor Picks

Did you ever notice … it seems that everyone is always more interested in the things they are NOT supposed to know, things such as secrets?  It’s true — people love secrets and are attracted to knowledge of “insider information.”  And we’ve got some of that here for you.

We’ve got some of our own “insider information” to share, thanks to YOU, the Small Business Trends community.

You see, one of our most popular articles in the last year has been our collection of “Marketing Secrets.” Over the past several months people have been referencing the article, linking to it, and best of all – even talking about how they used some of the secrets successfully.

So we thought it would be a good idea to take a second look at that article and highlight the most popular, most referenced and most useful marketing secrets out of the hundreds that we received.

And now, we’re delighted to share with you “The Best Kept Marketing Secrets – Editor’s Picks” (PDF download) for you to savor as you get a running start in this recovering economy.

Feel free to download the document, post it on your own website — use it however you wish.

Many thanks to those of you who shared your marketing secrets with us here at the Small Business Trends community.  It is because you have given to us, that we are now able to give back to you.


Staci Wood After being a 20+ year member of "the rat race," Staci traded in her office, opted out, and joined the virtual world and the Small Business Trends community. Staci is the Chief Operations Officer for Small Business Trends, LLC and has 18 years of experience with the company. She is responsible for client relations, marketing and branding, web page development and user experience.

17 Reactions
  1. Martin Lindeskog


    Thanks for the great compilation! Two of my favorites:

    Michael Port, Author of “Book Yourself Solid”
    “All sales start with a simple conversation. It may be a conversation between you and a potential
    client or customer, between one of your clients and a potential referral, or between one of your
    colleagues and a potential referral. An effective sales cycle is based on turning these simple
    conversations into relationships of trust with your potential clients over time. We know that people
    buy from those they like and trust. But as Sir Winston Churchill once said, ‘It is a mistake to look too
    far ahead. Only one link in the chain of destiny can be handled at a time.'”

    “Blog, Even though you may step on some toes without that politically correct filter in mind all the
    time – you just might start something. Don’t let fear or ridicule hold you back. And you don’t have
    to blog about your industry. Blog about gardening or pets and share links to your products and
    services in mentions with visitors.”

  2. RedHotFranchises

    Indeed, Everyone is always more interested in things they aren’t supposed to know such as Secrets, that tempts their curiosity the higher it is depending on the level of its disclosure. Most secrets in life have been withheld. Every person’s destiny is to seek the Truth, for The Truth will set you free.

  3. Staci,
    Great timing with this re-post!

    You rock. Go Browns!

    The Franchise King
    Joel Libava

  4. Awesome! I like Susan Payton’s quote best. “Never say no to a customer. If you don’t know how to do something, you can find out how or hire someone who can do it. Customers like hearing yes, and they love it when you can meet all their needs.” That is such an important reminder. Saying no makes you seem incompetant and who wants to do business with someone who appears unknowledgable? It tends to make people nervous and question your services and abilities.

  5. Thanks for including my secret Staci. There are good tips in this report that we can apply quite easily. I must read the original report again.

  6. Pretty helpful advice. Many of these secrets are easier said then done, but I really like the idea that business competition should be over quality of service rather than pricing.

  7. Hey Staci,
    Thanks for the post. The marketing tips are really great and to have them all assembled in one spot is awesome. They’re like a well to draw from when you’re needing a little inspiration.

  8. Great title for a post “Best kept marketing secrets” I was there like a scalded cat…
    I shall read at my leisure and let you have a few more in-depth feedback comments… looks promising.

  9. Great list of secrets. Definitely downloading and putting on file. Thanks for sharing.

  10. Lots of great stuff in this list. Some of the online and social media ‘secrets’ are particularly relevant for me as I work with a client to build a stronger online presence. Thanks.

  11. Thanks for publishing this!


  12. I feel like I hit gold with this one. Just stumbled upon this post and looking forward to savoring all of the great tips! Thank you!

  13. Personal PPC Coach

    Drew McClellan said it best for me. Do less. Focus on 3 or 4 tactics and do them well. Thanks for sharing!

Win $100 for Vendor Selection Insights

Tell us!
No, Thank You