Consumers and Hopeful Business Owners Embrace Coupon Publication Franchises





(PRESS RELEASE – July 6, 2009) – Coupon use and the overall popularity of coupons is on the rise as consumers look for cost-cutting strategies that help them stretch their budgets. In response, advertisers are touting the affordability of their products and services, and offering coupons in order to attract customers. As a result, both consumers and advertisers are relying heavily on the services of direct marketing and advertising publication franchises.

The economic climate is prompting consumers to use coupons for purchases of both necessities and luxuries. A survey by ICOM found that 67% of US consumers intended to use coupons in light of the economic downturn. Coupon redemption grew by nearly 10% in the fourth quarter of 2008 compared with the fourth quarter of 2007, according to data from promotions transaction settlement company, Inmar. Experts predict that coupon use will continue to grow and will remain popular as people become accustomed to clipping coupons and enjoy the benefits of doing so.

Direct marketing and advertising publication franchises provide consumers with coupons and money- saving offers from a wide variety of businesses in their local area. Businesses that advertise in these publications reap significant rewards. Coupons and direct mail offers are powerful, measurable marketing tools that allow advertisers to reach a large audience, attract more customers and successfully introduce new products and services.

Direct marketing franchise concepts provide aspiring franchisees with the opportunity to own an affordable, low-overhead, home-based business. Town Money Saver is a Small Business Administration (SBA)- approved, hometown-oriented direct mail advertising publication franchise that doesn’t require a storefront, employees or inventory. Prospective franchisees don’t need to have a background in advertising design to take advantage of the company’s proven concept. The graphic design, printing and mailing of the publication is handled by corporate headquarters, so franchisees can focus on building customer relationships and growing the business.

Housewarmers is a personal delivery and welcoming service franchise that reaches out to local neighbors in the community with the exclusive Housewarmers gift bag. Each bag is filled with a variety of gifts, certificates and offers from local business sponsors and is personally delivered to residents. Housewarmers franchisees receive protected territories and participate in expert training that helps them build sales. The home-based business model features low overhead and startup costs.

In addition to opportunities in the direct marketing industry, Franchise Solutions’ business buying directory features business and franchise opportunities in a wide range of categories. The website also provides the latest business ownership news, articles about franchising, tools to connect with companies of interest, as well as additional resources for prospective business owners.

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Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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