HP Announces Easy-to-use SimpleSave Back-up Solution

PALO ALTO, California (PRESS RELEASE – June 30, 2009) – HP today announced the HP SimpleSave external hard drive series for customers needing a simple and automatic back up for photos, video, music and data.

Protecting personal content with SimpleSave is as easy as plugging the drive in to a USB connection, so families can feel confident that their precious memories are safe.

“With SimpleSave, once connected, back-up is automatic and virtually hands-free,” said Jason Zajac, vice president and general manager, Personal Systems Attach Group, HP. “As the worldwide leader in personal computer, our goal is to make technology simple and useful, ensuring no learning curve and no complicated choices to make.”

The new SimpleSave hard drive family consists of two products, SimpleSave Portable, available in 320 and 500 GB capacities, and SimpleSave Desktop, available in 1 and 2 TB capacities. Both devices feature pre-installed backup software. SimpleSave is so simple that anyone can use it. The software automatically finds and backs up the data on the PC, and after the first backup, automatically updates the backup with file changes whenever the computer is idle.

A single SimpleSave drive can be used to backup all the PCs in the home, with data from each PC clearly identified by name on the drive to make finding and restoring a specific PC’s data is a snap.
The SimpleSave hard drives are designed with heat-dissipating cases that stay cool and run quietly without a fan. The SimpleSave Portable is powered by the PC’s USB 2.0 port and does not require an external power supply. In addition, the 2.5-inch portable model is designed with a shock-resistant case to protect the drive from the bumps and jolts of everyday usage.

Other features include:
· Generous storage space: The ultra portable 2.5-inch SimpleSave portable is available in 320GB and 500GB. The 3.5-inch SimpleSave Desktop ships with 1TB or 2TB of storage.
· Hundreds of file formats supported: Supports the most common file types for photo, music and documents including, jpg, mpeg, bmp, gif, tif, mp3, aac, xls, ppt, doc, pdf, tax, qdf and many more.
· Frequent backup update: Backs up new and changed files every time the PC is idle for five minutes.
· Plug-and-play storage: Connect it to a USB port and it’s ready to use.
· Support for large files: NTFS file system offers improved support for metadata and use of advanced data structures, improving performance, reliability and disk space.
· Two-year warranty

Pricing and Availability

SimpleSave external hard drives will be available in August. Manufacturers suggested list prices(1) are:
SimpleSave Portable: 320GB, $119.99; 2.5-inch hard drive, 500GB, $149.
SimpleSave Desktop: 1TB hard drive , $149.99; 2TB hard drive, 329.99

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

(1) Estimated U.S. retail price. Actual price may vary.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions.

All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing.

Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.


3 Reactions
  1. RedHotFranchises

    I certainly hope there is an option to install software and do scheduled back-ups. Software on the drive seems like a pretty good idea, however.

  2. The idea is great. The reality is that it will not back up files that have a long path or file name. It skipped 55 files on my laptop. These are file names that Windows XP has no problem with. I talked to Hp customer service and they say; “that’s the way it is”. Their solution is that I should shorten the file names. If the operating system has no problem with the name, the backup drive should also accept it. Is that asking too much?

  3. I purchased the 1TB version of this product just today and I sadly found that the drive DOES NOT have 1TB capacity. fdisk shows that it only can handle 930GB. That’s 70GB short of 1TB. I’m very angry about this.

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