SCHAUMBURG, Ill., (PRESS RELEASE – June 1, 2009) — Even as the recession appears to be softening, small businesses remain cautious regarding their spending habits. Small business owners are increasingly skeptical of big business and are shifting their dollars to support local businesses that they view as more trustworthy. In order for marketers to best position themselves for post recession growth within the small business market, they must reconnect with small business owners on a local market level.
Reconnecting with the small business owner begins by positioning yourself as a trusted partner with a local feel. This can be achieved by fully understanding and implementing the right online and offline strategies to blend local, regional and national campaign efforts. Using data enrichment — the right combination of data and analytics — marketers can find the right blend that speaks directly to the small business owner’s needs and win back this important customer segment.
Denise Hopkins, vice president of marketing and product development for Experian Marketing Services, will help marketers gain greater insight into how to reach small business owners with the right messages that build confidence and trust. She will present at the annual Warrillow Summit being held June 1-3 at the Red Rock Casino Resort Spa in Las Vegas and during a Webinar being hosted by Warrillow on June 9 at 11:30 a.m. Eastern time. To register for the Webinar, visit http://warrillow.com/index.aspx.
Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.
Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.
For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.
For more information, visit http://www.experianplc.com.
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