Office Depot Launches ‘Small Business Self-Bailout Plan’





Boca Raton, Florida., (PRESS RELEASE – June 4, 2009) — Office Depot (NYSE: ODP), a leading global provider of office products and services, today announced the launch of the “Small Business Self-Bailout Plan,” a one-of-a-kind program that provides small businesses with the tools, resources and support they need to help their business not only survive, but thrive in this current economic downturn. Office Depot is committed to doing everything it can to help small businesses during these tough times.

As part of its “Small Business Self-Bailout Plan,” Office Depot created “The Survival of the Smartest” website (www.thesurvivalofthesmartest.com), a new online resource dedicated entirely to small businesses. TheSurvivaloftheSmartest.com features a variety of smart solutions, including weekly videos with smart tips, special product and service offers, small business resource tools and promotions specifically for small businesses, plus expert advice from USAToday.com small business columnist and author, Steve Strauss.

Over $1 Million In Prizes For Small Business

Beginning June 1, Office Depot is conducting a search for the nation’s best and smartest small businesses in the country. The “Office Depot Adopt a Small Business Contest” will recognize 500 small businesses nationwide for their smart survival strategies and award them each with a $1,300 dollar Office Depot Gift Card, tech support for a year from Office Depot’s Tech Depot Services, and copy, print and ship services from Office Depot’s Design, Print, and Ship center with a total prize value of over $2,000. To enter, a small business can upload an original two-minute video that explains the smart things their business is doing to survive these challenging times. Visit Office Rules for official rules and regulations.

“Office Depot understands the challenges that small business owners are facing and we are here to provide smart solutions and support that will not only help them to weather the storm, but to emerge prosperous,” said Jeff Herbert, Senior Vice President of Marketing for Office Depot. “The Office Depot Small Business Self-Bailout Plan is designed to give small business owners access to smart advice, solutions and resources that are relevant to their business during this unique economic time we are all experiencing.”

The Survival Of The Smartest Hub

The Survival of the Smartest online Hub (www.TheSurvivalofTheSmartest.com) is the central location for accessing all elements of the Office Depot “Small Business Self-Bailout Plan.” The online Hub contains a series of resource tools and content relevant to small business such as tips on how to connect your wireless network, how to save money while greening your office, optimizing your computer, help with information security and more.

TheSurvivalofTheSmartest.com also serves as the gathering place for special promotions geared specifically for small business, including the new “Adopt a Small Business Contest.” Plus, Steve Strauss, one of the country’s most-renowned small business experts, will contribute regular columns and insights to the Hub.

“I’m thrilled to be a part of this innovative program because small businesses are an extremely dynamic part of the U.S. economy,” said USAToday.com columnist and Office Depot small business expert Steve Strauss. “It’s great to see retailers like Office Depot stepping up to provide assistance and smart survival strategies to small businesses, giving them the means to succeed and continue to be the engine that drives the U.S. economy.”

Visitors to The Survival of the Smartest online hub (www.thesurvivalofthesmartest.com) will also get to experience “Smart Specials with Matt and Matt,” an entertaining, humorous weekly video series showcasing information, products and special Office Depot deals specifically for small business. In addition, up-to-date news for small business is provided through feeds from small business websites and blogs such as Duct Tape Marketing, Startup Nation, MrAllBiz.com, SmallBizTrends.com and more.

For more information, please visit www.thesurvivalofthesmartest.com.

For Office Depot store locations, please click on Office Depot: Your Local Office Supply Store to find locations near you.

About Office Depot

Every day, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,604 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $4.6 billion e-commerce operation. Office Depot has annual sales of approximately $14.5 billion, and employs about 42,000 associates around the world. The Company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 48 countries.

Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.

2 Comments ▼

Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

2 Reactions

  1. SELF-EMPLOYMENT … THE ALTERNATIVE TO UNEMPLOYMENT …

    Dear Office Depot,

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    E. Joseph Cossman, his son Howard, and his grandson Chris, bring a combined experience of 60 years in manufacturing and marketing to Cossman International. This experience is based upon the sales of over 20 million Cossman products … ranging from toys … to household items … to art prints … to insecticides … to sporting goods.

    Cossman International was built using ‘entrepreneurial’ methods. This enabled us to make each dollar spent do the work of 50. It minimized our risk and allowed us to enjoy extreme profit margins. And, although we never had more than a handful of employees at any give time, we were able to take a substantial market share from companies hundreds of times
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