As I was finishing with my dog Winston’s belly rub, a thought came into my mind; more and more pet-related franchises have been springing up lately, and I am not sure why.
Are there more pets? Do pet owners have more disposable income to spend on their pets? What gives?
According to the American Pet Products Association;
- 62% of U.S. households own a pet, which equates to 71.4 millions homes
- $45.4 billion will be spent on our pets in the U.S.
- $3.4 billion of that figure will be spent on grooming & boarding
The pet industry is obviously huge. This category is getting so popular that some major brands that have typically sold their products to humans are starting to get involved in it.
Paul Mitchell, Omaha Steaks, Origins, Harley Davidson and Old Navy are now offering lines of pet products ranging from dog shampoo, pet attire, and name-brand toys to high-end gourmet treats and food.
The franchise industry has certainly jumped into this market with vigor, and the short list of young franchise concepts below demonstrates this fact;
- Preppy Pet Suites – Pet daycare and boarding
- All American Pet Resorts – Hotel, restaurant, and workout facility for pets
- Pet Depot – Retail pet franchise
- Hey Buddy! – Pet supply and vending
- Hydro-Groom – Mobile pet wash
- Interquest Detection Canines – Contraband and drug detection
- Lil’ Pals Pet Photography – Mobile photography
- The Pet Food Courier – Pet food delivery services
- Hounds Mounds – Pooper scooper services
If you are a pet owner, would you use these services? If these services were able to save you time, or add value in some other way, could you find the money in your budget to use them?
I probably spoil our dog as much as any other pet owner, so I feel that I am qualified to render my opinions on the nine franchise types listed above.
- When we go on vacation, we use a boarding kennel. Would we use a cute, new franchised one? Sure.
- A “resort” is probably quite different from a traditional boarding kennel. If I was having an exceptionally good year, income-wise, maybe I would have Winston pampered at a cutting edge pet resort like All American Pet Resorts.
- I certainly frequent retail pet stores. I average two trips a month, and I purchase pet food. collars, treats, and deodorizing sprays and shampoos. I would definitely check out a new store, if it opened in my neighborhood.
- If I stumbled upon a vending machine that looked totally different than other vending machines in my travels, and I noticed that it offered pet supplies and treats, I would probably make a purchase, out of curiosity. Now, if the machine was located in an area that I would happen to have my dog at, I would definitely make a purchase. It’s all about convenience.
- If it was affordable, and the groomer knew how to give a breed specific cut, it would certainly be a time saver to have someone come to my home.
- I guess if I felt my neighbor was selling dope, I would hire the local franchisee to investigate. Kidding. I would imagine that Interquest Detection Canines franchises are focused on the commercial markets. A needed service.
- Would I hire a mobile professional pet photographer for a special occasion like a dog weeding? Yes. Once again, I would think that the business model is targeted towards pet-related events like field trials, and dog shows.
- Would it be nice to avoid lugging around a 40lb bag of dog food? Yes. Do I need the exercise? Yes. I would have to be convinced that the quality and price were equal.
- Mounds. The most unpleasant task of pet ownership is the waste disposal part. I probably would not pay for a poop removal service, but there are now 7-8 different franchises that are doing this. I’ll be keeping my eye on this business model.
If you are a pet owner, you know the costs involved in keeping your pet happy and in tip-top shape. Franchises can delivery the quality and consistency you crave.
If you are considering becoming your own boss, maybe a pet-related franchise of your own is worth looking into. There is certainly a market. Is the market big enough for new pet-related franchise concepts?
One more thing. Meet Winston.
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About the Author: Joel Libava is President and Life Changer of Franchise Selection Specialists. He blogs at The Franchise King Blog.