Small Business Advice for Web Search Marketing

(PRESS RELEASE – June 22, 2009) — In this highly competitive business world, having a Web site just isn’t enough these days. Even if your current marketing plan includes promoting your Web address to existing customers, potential customers may have difficulty finding you. “One of the most important things small business owners can do for themselves is to find new ways to improve their Online search results,” says Marlene Bauer Pissott, President and founder of, an InGroup, Inc. small business solution.

There are several things small businesses can do to improve their search results:

Seek out directory listings – Free listings are preferred but you may want to pay for inclusion in the Yahoo directory or for a listing in a specialized, vertical market
Give linksget links – Don’t be stingy with linking out. You’ll want to encourage others to link to you
Create unique content – Search engines give a thumbs up to quality, relevant content
Try to get links from “.edu” domains as they are seen as “reputable” by the search engines. Become a sponsor as a means to boost your credibility through this connection
Supplement organic search with sponsored ads (pay-per-click) directly though Google, Yahoo or MSN

“Your site’s search-ability is driven by popularity, good site content, links and reputation,” says Pissott. Improve your visibility by starting with these basic search strategies. For more tips on Web site Promotion, log onto:

to watch Lesson 3 of the company’s Online video series entitled, “Web Sites Need To Be Promoted” and visit to sign up for Marketing Treasure–a free informational resource containing Web and print marketing solutions for small businesses.

Serving the needs of small businesses and professional service firms around the nation, offers unique, professional and affordable Web sites, search engine optimization services and co-branded print marketing materials. is managed by InGroup Inc.– full-service creative agency, in Bergen County, N.J., providing innovative marketing and communications services since 1995. For more information visit or call, (888) 772-6400.

1 Comment ▼

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

One Reaction
  1. Great suggestion to become a sponsor. We are revamping our website soon and appreciative of the tips in your press release.

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