How to Effectively Leverage Social Media

Lanham, MD, (PRESS RELEASE – July 25, 2009) — Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, is presenting the Vocus Virtual Social Media Conference: How to Effectively Leverage Social Media. The all-day virtual event will be held on July 23, 2009 from 10:00 a.m. to 6:30 p.m. (EST).

The keynote session titled “Putting the Public Back in Public Relations,” is presented by the authors of the book with the same title — Brian Solis and Deirdre K. Breakenridge. In addition, the agenda includes six other sessions related to public relations and social media including PR best-practices for Twitter, effective outreach to bloggers and how to build a social media release. The featured speakers will be live online for chat sessions during breaks and Q&A periods.

Other public relations and social media experts will include Christi Day, online spokesperson for Southwest Airlines (Twitter: @SouthwestAir), Aaron Brazell of, Peter Corbett of iStrategy Labs and Richard Laermer, author of “Punk Marketing,”(newly revised in paperback) and the co-manager of Bad Pitch Blog. Visit our event page online to view a complete list of expert social media speakers at the Vocus Virtual Social Media Conference.

The cost for attending the Vocus Virtual Social Media Conference is $129. For additional information on the agenda, feature speakers and registration visit

About Vocus, Inc.

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit or call 800.345.5572.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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