Palo Alto Software Gives Away Millions Worth of Software to Help Oregon Small Businesses

Eugene, OR (PRESS RELEASE – July 8, 2009) – Palo Alto Software gave out copies of the Premier Edition of its bestselling business planning software, Business Plan PRO, to any and all small businesses and entrepreneurs who stopped into any of 85 locations throughout the state of Oregon as part of its ‘Oregon Small Business Boost’ (OSBB) on July 1st. Approximately 16,200 copies of the software, which retails for $199.95, were handed out at locations throughout the state. This equates to over $3.2 million worth of software.

Events throughout Oregon helped to highlight the giveaway. In the morning in Eugene for example, around 100 people gathered at 9 AM to see Palo Alto chief executive officer Sabrina Parsons, and founder and president Tim Berry, launch the OSBB. Also present at the event was Kitty Piercy, mayor of Eugene, who commented at the launch, “The economic crisis we have been facing around the world and right here in Eugene has had enormous impact on us. We’re here today to acknowledge what Oregonians do best, we take care of each other in difficult times This is what we call grassroots business leadership.” A video of the Eugene event can be viewed at:

“These efforts could not have come at a better time for Oregon,” said Susie Stevens, executive director of Opportunity Knocks.

Rose Alsbery, event coordinator for the Astoria-Warrenton Chamber of Commerce, added, “We know this will help many new and current businesses learn to thrive and succeed.”

In the afternoon at Portland City Hall, dignitaries including Harry DeWolf, Oregon district director of the US Small Business Administration, Randy Leonard, Portland city commissioner, and Roy Jay of the African American Chamber of Commerce of Oregon and Oregon Business Network turned out to greet entrepreneurs.

“Our goal was to help as many small businesses grow as possible, with the long term view of creating new jobs in small businesses to help lower Oregon’s high rate of unemployment at present,” stated Berry. “This giveaway has helped provide a useful tool for many small businesses and entrepreneurs, but at the end of the day it is up to them to make use of this and the other tools available to really make their business succeed.”

More than 5,000 copies of the software have already been installed. Residents who picked up the software varied widely in terms of demographics, and type of business. Of those who have already registered the software, 51% already had an existing business, with the remainder either in startup mode or just thinking about starting a business. Participants included owners of businesses ranging from gardening to ecommerce websites to financial services.

“There has been a great response to this offer and we truly feel that it will have a real effect on the economy in Oregon,” said Parsons. “Even assuming a conservative average salary of $35,000, if just ten percent of the existing companies that have installed the software so far benefit enough from better planning to hire just one new employee, we will add over $4 million to the state economy; and if only 3% of the startups that have installed it hire an average of 5 employees, that would add over $10 million.”

Other sponsors of the OSBB include the Oregon Entrepreneur Network, Oregon Small Business Development Center Network, EdCo, Smartups, Lane Business Center, and the Eugene Chamber of Commerce.

About Palo Alto Software, Inc.

Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers “know-how” solutions that have made Palo Alto Software the market leader in its category.

Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit,

Comment ▼

Leave a Reply

Your email address will not be published. Required fields are marked *