BlogRank dynamically ranks blogs in a wide variety of categories. Here is a small sample of the categories:
- music blogs
- Asian food blogs
- museum blogs
- real estate blogs
- technology blogs
The sheer number of categories and blogs is impressive. Data is collected on about 20,000 blogs, although not all of those blogs appear in the rankings.
And of course there’s a category for small business blogs. And that’s good, because Small Business Trends is currently ranked number 1 in the small business blog category of BogRank.
BlogRank is the brainchild of Invesp Consulting, a Michigan ecommerce conversion optimization company. According to Shereen, one of the team members there, the algorithm took 8 months to develop. More than 20 different factors are used to rank blogs. Factors include RSS subscribers, number of incoming links from Yahoo, the number of pages indexed in Google and Yahoo, rankings in Compete — just to name some.
BlogRank is a good tool if you want to discover new blogs to read. It’s also a good way to benchmark progress. If you want to grow your own blog bigger or develop more traffic, I find it helps to study other blogs. By looking at other blogs in your category you get ideas for new features to add. You get ideas on topics to write about. You get ideas on design, too.
Khalid Saleh, one of the principals of Invesp, has written more about the background of BlogRank here.
More in: Content Marketing