I'm going to admit something kind of geeky. I really like favicons. They're fun. They're a great branding tool. And they're something simple that small business owners can do to spice up their sites and even increase usability for users. If you don't know what a favicon is, let me offer some assistance: Favicons are the mini, 16x16 pixel graphics that represent your Web site up in the address bar, in a user's list of bookmarks or in their browser tabs. They allow your visitors to create a visual connection with your site. Neat! How do you create one? Design your favicon: By Hand: Open up your favorite graphics program and get to it. You'll want to either create a new file that is 16x16 pixels and zoom in until the area is workable OR open up an area that is larger, but still some kind of multiple of 16x16. When you're designing your favicon by hand, use something that will accurately represent your brand - whether it be a common color scheme, your company initials, etc. Whatever you create will have to stand the tough restrictions of 16x16 pixels. With tools: If you're design challenged (no worries, I am too), there are some great tools that make it easy for even people like us to create great favicons. For example, Favicon.cc will give you some structure and let you build yours straight from their site or FavIcon from Pics will let you upload a pic and generate the favicon for you. Simple! Save your favicon: When saving your file, reduce it to 16 bit and save as "favicon.ico" if you're using Photoshop or "favicon.gif" or "favicon.png" if you're using something else. If you are using Photoshop and want to give your favicon some extra oomph, it's recommended you download the Windows Icon file format plugin so you can save in the ICO format. Upload your favicon: Connect to your server and upload your favicon to the root folder of your site. Then, add the following HTML code to the head section of your Web page (between the two Head tags) (pick your file type): <link rel="icon" href="/favicon.ico" type="image/x-icon"v> <link rel="icon" href="/favicon.gif" type="image/gif"> <link rel="icon" href="/favicon.png" type="image/png"> <link rel="icon" href="/favicon.gif" type="image/gif"> Refresh: Once you're done, refresh your browser and you should see your favicon appear. If not, give it a few minutes. Sometimes it takes a little bit for everything to sync. And that's it! Four steps and you have a great branded favicon that will help users recognize your site in the list of bookmarks or in their browser. Pretty simple, right? Just for fun, here are some of my favorite favicons on the Web: Michigan fireworks Jeffrey Zeldman Boing Boing Encyclopedia.com Fool.com Michael Gray's SEO Blog Any other personal favorites?