PPC Expert Shares Basics of Successful Pay-Per-Click Advertising

Charlottesville, VA (PRESS RELEASE – August 9, 2009) – Tad Miller of the search engine optimization firm Search Mojo will host a webinar on Thursday, August 13 at 3:00 p.m. ET entitled “Basics of Successful Pay-Per-Click Advertising”. The session will cover the basics of pay-per-click (PPC) from getting your program started to maximizing your advertising spend.

“PPC has consistently been ranked by marketers as one of the top three most effective tactics at driving leads and sales.” said Miller. “All sizes and types of companies can easily advertise using PPC on the major search engines like Google and effectively challenge even their largest competitors. But running an effective campaign can be tricky. During this webinar, I’ll be sharing the most important tips to use when trying to get the best return on investment from your PPC efforts.”

The presentation will primarily cover:
• PPC is a great way to achieve conversion goals – but it isn’t “one size fits all”
• Using keyword matching, geotargeting and more to maximize campaign dollars
• What is the search query report, and why is it important?
• Your goals and the goals of search engines sometimes differ – be aware of what you need to look for.
• Important PPC metrics: how and what to measure

The presentation is designed for both those new to PPC and those who are looking to improve their current PPC campaigns. This presentation is targeted to:

• Marketing managers and directors
• Business owners
• Online marketing staff

Online registration for the webinar is available at http://www.search-mojo.com/ppc-webinar?ls=pr.

About Tad Miller

With over five years of search engine marketing experience, Tad Miller serves as an Account Director at Search Mojo, overseeing and managing top clients and executing their PPC advertising and online marketing strategies. He is an avid blog contributor to Search Marketing Sage and has spoken at several search marketing conferences, including the Online Marketing Summit. Prior to joining Search Mojo, Tad was a paralegal for 10 years with law firms in Washington, D.C. and Denver, Colo., working in the areas of telecommunications, broadcast, and wireless regulation as well as litigation. Tad is a graduate of The University of Nebraska at Kearney with a Bachelor of Arts Degree and is a certified Google AdWords Professional and a Yahoo! Ambassador.

About Search Mojo

Search Mojo is a search engine optimization firm, specializing in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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