Campaigner Helps Small Business Owners Find Their Voice with ‘101 Tips for Getting Started with Email Marketing’





Ottawa (PRESS RELEASE – September 10, 2009) – Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing to help small business owners implement and enhance successful email marketing campaigns. Launched March 23rd, Campaigner’s weekly tips continued in May with further advice for kicking off an email campaign, focusing on segmentation and what small business owners should say in their emails.

Segmentation tips offered guidance on such topics as using your resources, segmenting based on interests, segmenting based on spending and knowing your audience. Messaging tips delivered in May focused on helping small business owners find the right voice, tone, content and objectives for their email marketing campaigns. These tips also provide pointers on the different types of email campaigns such as promotional, informational or inspirational messages.

To learn more about these tips, listen to Campaigner’s most recent podcast, Getting Started with Email Marketing: Segmentation and Messaging

Upcoming tips will focus on improving deliverability by setting expectations and delving more deeply into email marketing best practices. Sample tips planned for June include:

• Introduce yourself and set the stage
• Be consistent with your “from” and “subject” lines
• Say thanks!
• Avoid being reported as a spammer
• Make sure your content doesn’t trigger deliverability red flags

“Local email marketing is projected to leap to two billion dollars by the year 2013 (Borrell) and we’d like to help small businesses get in on the ground floor” said Steve Adams, Campaigner’s vice president of marketing. “Email marketing is an economical, profitable and user friendly alternative to other pricey marketing techniques. We understand that getting started can be intimidating which is why we’ve created our 101 Tips to help entrepreneurs take the first step and to support small businesses as they grow.”

Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the Inside Campaigner blog or by visiting the 101 Tips website.

Key Links:

101 Tips Homepage: http://campaigner.com/lp/101tips.aspx

Campaigner podcast: http://blog.campaigner.com/2009/06/post-title-101-tips-for-small-business.html

Inside Campaigner blog: http://blog.campaigner.com/

About Campaigner

Campaigner’s software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual PBX service. Additional information is available at www.campaigner.com.

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Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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