How successful you are in any economy is really a function of your mindset. The plethora of messages we receive every day try to convince us that the situation is dire and that we are at the mercy of the economy and the companies who may or may not employ us.
Since the onset of this economic environment I’ve noticed a recurring theme or conversation around employment; the focus is on finding a replacement JOB rather than a replacement INCOME. There’s a difference.
You may or may not be able to replace your previous job with the level of income that you’ve had in the past. Because that job at that level of income may not exist anymore. See, the job might be gone, but the need to have that work done is still there.
This is where Sara Morgan’s new book “No Limits: How I Escaped the Clutches of Corporate America to Live the Self-Employed Life of My Dreams” can be a big help to anyone who has ever played with the idea of going into business for themselves, but has been afraid to take the plunge.
This is a book written openly and honestly straight from the heart. The book uses Sara’s own life story as well as interviews she has done with other independent business owners who might be a lot like you.
In this short book, you’ll find:
- What type of person is best suited for self-employment
- The benefits of being self-employed
- Inspirational stories and advice from other successful people.
- What physical and emotional baggage you need to let go of before you go off on your own
- Where you should start in your search for self-employment.
- What resources will help you make the most of the shift.
Out of all these areas, my favorite chapter has to be Chapter 6: Letting Go. Just this chapter (in my opinion) is worth the price of admission. It’s here that Sara gets to the heart of what holds us back from being successfully self-employed; our mindset. She goes through a laundry list of things to let go of; blame, fear of failure, people that limit you, other people’s expectations, need for trendy and expensive possessions and excuses. You can be following all the check lists and using all the resources, but if you’re not straight in your mind about what being self-employed means to you and if you haven’t set realistic expectations – you may never really enjoy all that this career opportunity has to offer.
This book is a great choice for anyone who is in transition. If you, or someone you know has lost a job and hasn’t found an adequate replacement, this book is for you. If you’re already self-employed and have people coming to you for advice, you should pick up a few copies to hand out.
If you’ve been self-employed and it hasn’t been working out to your expectations, use this book as a check list. See if there are shifts or changes you can make that will make a difference in your life and your business.
No Limits is a quick easy read for anyone who is looking to create a new life for themselves in a changing economy.
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About the Author: Ivana Taylor is CEO of Third Force, a strategic firm that helps small businesses get and keep their ideal customer. She’s the co-author of the book “Excel for Marketing Managers” and proprietor of DIYMarketers, a site for in-house marketers. Her blog is Strategy Stew.