Redwood City, California (PRESS RELEASE – September 26, 2009) – SpotMixer (www.spotmixer.com) announced today that Google has integrated SpotMixer’s self-serve video ad creation solution within Google AdWords’ In-Stream Video Ads (http://www.google.com/ads/videoadsolutions), making affordable and
effective in-stream video advertising available to Google AdWords users. Now AdWords users can quickly and easily create in-stream video ads that allow them to advertise within video on the Google Content Network – a collection of hundreds of thousands of widely viewed video sites across a range of genres – or on YouTube.
Following Google TV Ads’ successful partnership with SpotMixer announced in January 2009, SpotMixer’s technology is now being integrated into another Google advertising offering. SpotMixer’s innovative DIY ad creation platform – the only one to be integrated into both Google TV Ads and the Google Content Network – automatically converts an advertiser’s existing AdWords
text ad into a tailored video ad within the advertiser’s AdWords account. The solution dynamically changes templates and content to ensure that each video is different. Customers can further customize their ads by adding their own photos and video and incorporating a voiceover. The result is a professional-quality, high-performing video ad at a fraction of the cost of traditional video production.
To facilitate producing in-stream video ads, Google offers customers
SpotMixer’s easy-to-use video ad solution to easily and efficiently create high-quality 15- or 30-second ads that can be distributed on YouTube or within the Google Content Network, as pre-roll, mid-roll or post-roll ads. The network works with hundreds of thousands of video partners currently, including TV Guide, Current TV, AMC.tv, Shape and Marvel.
“SpotMixer has been a great solution for our Google TV Ads advertisers and we’re pleased that their solution is now also available to our advertisers as part of in-stream video ads on the Google Content Network,” said Baljeet Singh, Google Product Manager for Video Monetization. “We think this will enable advertisers to get even stronger performance from video advertising on the Google Content Network.”
Added John Love, CEO of SpotMixer: “We’re pleased to be deepening our ongoing relationship with Google. The partnership provides small- and medium-sized businesses the ability to affordably create and run effective in-stream video ads, just like large advertisers.”
To learn more about creating in-stream video ads within the Google Content Network, please visit http://www.google.com/ads/videoadsolutions.
SpotMixer, a service of One True Media, Inc., is an easy-to-use and
innovative video creation and distribution service for businesses who
advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For
more information about SpotMixer, please visit www.spotmixer.com.