Just like many of you, I like to save money. That’s why I offer so many “Do-It-Yourself Public Relations” products. I’m also always on the lookout for other useful, inexpensive publicity tools.
Here’s a list of tools you can use to get publicity for $1 or less:
1. Help a Reporter: Free leads from reporters who are looking for sources for stories.
2. Contact any Celebrity: One week’s trial for a $1. Get contact information for celebrities, to get potential endorsements.
3. The Gift List: Free trial of a list of media contacts for consumer product companies. This link will also give you a 15% discount should you decide to get a subscription.
4. Contacts on Tap: Free 15-day trial of a media contacts database.
5. Chases Calendar: Free listing of a holiday you can create. This annual calendar is used by media everywhere.
6. Ezinearticles.com: Free directory of articles. Submit yours with a resource box at the bottom to drive traffic to your Web site.
7. Write a guest post or get interviewed or mentioned by a top blogger, with a link to your Web site – free.
8. Win an award – Takes time to submit the award application, but usually no money.
9. Create profiles and use free social media tools including Twitter, Facebook and LinkedIn.
10. Set up and write posts on a free WordPress blog platform. These posts often get picked up in search engines, and may be found by reporters searching for sources on specific subjects.
Use these tools and watch your publicity efforts become more successful – for not a lot of money.
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About the Author: Margie Zable Fisher is the President of Zable Fisher Public Relations, a small business public relations firm, and is the publisher of Women Business Owners Digest (www.wbodigest.com). To get free publicity opportunities in her weekly newsletter, visit www.zfpr.com.
What’s $1 to increase a publicity that’s worth thousands ? Thanks for sharing these marvelous Tools =)
Great Tips. With some of them you can get professional in as well if the your budget allows.
Margie
I love this list. Great job.
And I’m a huge fan of HARO. In fact, I got a call from Peter Shankman’s PR pro asking if I wanted to cover the story about how they are really a social network and one of the only profitable ones.
I talked to Peter and was impressed with how he really does view HARO as his extended family. Terrific guy and a fun interview. I share some of that success on my Dun & Bradstreet blog post.
TJ
http://bit.ly/Help-a-Reporter-Out
Thanks for your nice comments, everybody.
TJ – great article on HARO in your D&B blog http://bit.ly/Help-a-Reporter-Out.
Although not as well-known as HARO, these sites also offer free media leads:
• Pitchrate.com – http://www.pitchrate.com
• Reporter’s Source – http://www.reporterssource.com
Thanks for the kind words, Margie! And wow! To be first! 🙂 We’re honored!
Nice ideas Margie. I’m intrigued by The Gift List, I’ll have to look into it further. The exposure you could get from these services is worth the few bucks spent initially.
Not only do you get the awesome publicity, but all those links help you get even better search engine rankings. Sounds like a win-win situation.
Margie Zable Fisher,
Great tips. I have to check out Chases calendar. I have had a business idea that could fit a specialized calendar. I came up with this idea during my studies in America when I saw a lack of the celebration of a special day that you have in other parts of the world. I submitted this business idea to a competition called MyVision.
great post.. also I would recommend http://www.earthpublisher.com… it looks unique for now..
it’s a good articles i’ve ever read.nice read. i never see before, i think it is good.
Tutorial Blogger
Margie, thanks for the great tools. I would recommend adding Google Analytics as a vital and free tool for any digital PR program to the list. Although analytics won’t drive unique traffic to a website, it is vital to help identify the ROI/click-through of different publicity techniques, and helps clients and publicists spot the best approach for their marketing campaigns.
Margies you’ve done us all a great service with your blog posts. Thank you so much. These $1 or less items you point us to are unbelievable. Thank you again.
Thanks for all of your comments!