Constant Contact Launches Event Marketing Tool Designed for Small Businesses

Waltham, Massachusetts (PRESS RELEASE – October 28, 2009) – Constant Contact, Inc. (Nasdaq: CTCT), a leading provider of email marketing and online survey tools for small organizations, today announced Constant Contact Event Marketing , a new online service developed to help small businesses and organizations professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars, and other events. Event marketing is designed to help small businesses and organization drive increased customer or member participation and strengthen relationships.

Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments – all in a single tool. With Event Marketing, customers can create and launch a complete event marketing program in minutes. This advertisement-free, professional marketing tool helps small businesses raise awareness, encourage attendance and fill seats at events easily and affordably, while reinforcing the businesses’ brand. As a result, any small organization can more easily extend and strengthen its relationships with customers and members. Event Marketing is the only affordable, easy-to-use professional event registration and promotion tool that provides all the features important to small businesses and non-profit organizations, including:

* Promote: Organizations can use Event Marketing to promote their events with an easy-to-create homepage, email invitations, online calendar, and an event link that can be included on any website, blog or social network. Constant Contact Event Marketing also allows the customer to send professional looking communications such as reminders, updates, and thank you confirmations to registrants.
* Capture: Organizations can use Constant Contact Event Marketing’s ready-made registration form, or customize their own form to capture more data from registrants. Event Marketing’s 24/7 online registration enables credit card processing via PayPal® to make it easier and faster for small organizations to manage registrations and payment.
* Track: With instant, automated reporting, Constant Contact Event Marketing allows an event host to easily track registration, payment, attendance and other information about their events in real-time.

“Small businesses and organizations thrive on their ability to continually strengthen customer relationships, and hosting events is a great way to do so,” said Gail Goodman, CEO, Constant Contact. “Event Marketing offers our customers a professional, affordable, and efficient solution for managing and promoting an event from start to finish. As with our other product offerings, Event Marketing addresses the unique needs of the small business owner or nonprofit organization manager and turns an important, but often overwhelming marketing and management task into a simple and effective process.”

Event Marketing helps users through a quick and easy-to-follow process that captures the important details of an event. That information then automatically populates customizable templates for event invitations, and event homepage, a registration page, and confirmation emails. Once these elements are complete, Event Marketing sends the invitations and collects registration and payment information. This information is easily viewed online or exported in .CSV format which can be read by Microsoft Excel®. At any time, users can update invitations, add new invitees, send reminders, or provide updates to their registrants.

“With Constant Contact Event Marketing I can create a web page for my event that is not only simple but looks professional. There are built-in images for customizing the page, a convenient layout to give my registrants all the information they need without clutter, and the integrated Google Maps info is great!” said Kathy Montgomery, owner of LTF Tech. “It takes hardly any time to set up an event in Constant Contact, and it saves even more time and effort when I don’t have to process registration phone calls and e-mails. I’ve already seen good results using Event Marketing.”

Constant Contact Event Marketing can be used as a standalone product or fully integrated with the company’s Email Marketing and Online Survey tools, which allows event hosts to easily access their existing contact databases and information. When combined, Constant Contact’s online marketing products provide small businesses with a unified, efficient, and effective small business marketing tool kit that makes it easy to build and strengthen customer relationships.

Pricing and Availability

Constant Contact Event Marketing is available today. Pricing is based solely on the number of active events, not on the number of registrants, nor are there any additional charges based on revenue collected for events. There is no set up fee. As a result, Constant Contact Event Marketing customers suffer no financial penalty for holding successful events that draw high attendance. Constant Contact Event Marketing pricing starts at $15 per month for up to five concurrent events. Multiproduct discounts are also available. More pricing and product information is available at .

About Constant Contact, Inc.

With more than 300,000 customers, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small businesses, nonprofits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq:CTCT) with offices located in Waltham, Massachusetts and Loveland, Colorado. To learn more, please visit or call 781-472-8100.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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