Measuring the Success of Your Online News Releases

Lanham, MD, (PRESS RELEASE – October 21, 2009) — PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it will host a free Webinar titled, “Measuring the Success of Your Online News Releases.”

The event will feature Greg Jarboe, President and Co-Founder, SEO-PR, a specialist firm dedicated to search and public relations. The one-hour Webinar, aimed at public relations, marketing and SEO professionals, will be held on Wednesday, October 21, 2009 at 2:00 p.m. EDT. Jarboe will discuss the various marketing channels available today – including blogs, social media, SEO, and RSS feeds – and provide tips for measuring results of your online news release distribution efforts.

Attendees of this event will also learn how to:

* Use current analytics to measure your online news efforts
* Apply SEO results to improve your search rankings
* Measure the impact of your social media networks and blogs
* Build an effective PR plan and strategy using what you’ve learned

To register, or for more information, go to:

“Measurement is a critical facet of any marketing program, including online news release distribution, because you cannot improve what you cannot measure,” said Sophie Shiatis, vice president of E-commerce for PRWeb. “Greg is widely acclaimed for his ability to combine both SEO and PR strategies to achieve effective and measurable results.”

About PRWeb

PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used more than 3,700 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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