Working Point Gives Small Businesses Fast, Free and Easy Web Presence

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(PRESS RELEASE – October 23, 2009) – San Francisco, CA – WorkingPointâ„¢, Inc., the developer of easy-to-use online software for small businesses, announced today the addition of the WorkingPoint “Company Profile” feature designed to help subscribers create a simple, one-page Internet presence. This new feature will enable many small businesses to establish an initial, simple web site coupled with WorkingPoint’s free web-based integrated invoicing, billing, bookkeeping, and contact and inventory management solution. Examples and highlights of “Company Profiles” can be found at

“Many small companies face a significant challenge in developing an expensive, complex web site or even an initial presence on the web,” said WorkingPoint CEO, Tate Holt. “Our new ‘Company Profile’ feature will enable small companies to accomplish this task in a simple, easy, immediate manner, and do it for free.”

“Without having to invest in creating an elaborate company web site, we’ve been able to utilize the ‘Company Profile’ feature to instantly establish a unique Internet footprint,” said WorkingPoint customer and Zotheca Consulting principal Brent Broadnax. “It is yet another unique aspect of WorkingPoint that’s given us a simple yet effective way to gain more exposure with current and potential clients.”

The WorkingPoint subscribers will also be able to use their company profiles to participate in WorkingPoint community activities, include their blog posts and tweets, and conduct best practice sharing with other small business owners.

“We listened to the feedback from the small businesses in the WorkingPoint community and are very happy to provide them with this free ‘Company Profile’ service. It expands the value proposition of our free service in yet another important way, a way that allows their current and future customers to find them and communicate with them on the Internet,” said Holt.

WorkingPoint recently announced a strategic partnership with VerticalResponse, a leading provider of self-service email marketing, online surveys and direct mail solutions. VerticalResponse offers online tools that enable anyone regardless of technical expertise to get up and running in minutes with email and direct mail campaigns. These self-service tools help small businesses grow their customer base and retain their existing clients. The VerticalResponse partnership and integrated service enables WorkingPoint subscribers to use their “Contact Management” feature to communicate with their contacts via email. WorkingPoint subscribers who sign up for the VerticalResponse service, receive 200 free emails with the free plan and 500 emails with the premium offering.

About WorkingPoint, Inc.

WorkingPoint develops easy-to-use software for small businesses, independent contractors, and home based businesses. The WorkingPoint solution is the first fully integrated, online system that combines bookkeeping, contact management, inventory management, invoicing and billing. WorkingPoint is a fully secure, web-hosted service that offers free and premium service levels. The company’s goal is to help the over 26 million self-employed and small business owners in the U.S. run their businesses more efficiently and successfully. For additional information, visit

About VerticalResponse, Inc.

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product is the Small Business Stimulus Package, which bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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