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Campaigner Offers Free ‘Holiday in a Bag’ Email Marketing Tool Kit

Ottawa (PRESS RELEASE – November 14, 2009) – Campaigner (www.campaigner.com), a leading provider of email marketing solutions, today announced general availability of its free 2009 Holiday in a Bag tool kit for small online businesses and retailers. Campaigner’s downloadable holiday bags are filled with everything required to plan, create, and launch a sales-generating holiday email program. As a gift for the holiday season, Campaigner is also offering a chance to win free marketing consultant services to start the New Year.

The National Retail Federation expects this year’s holiday sales to reach $437.6 billion. Retailers are anxious to draw in customers and tap into this holiday spend but many are unsure where to start.

“Email marketing has proven itself to be a fast, easy and cost-effective method for reaching customers and driving sales for the holiday season and year round,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “Campaigner’s email marketing holiday tools are designed to help retailers fast track their holiday marketing push to create successful, results-driven campaigns.”

In a recent State of Small Business Online Marketing Survey conducted by Hurwitz & Associates and sponsored by Campaigner, 46% of small businesses interviewed indicated that they rely on email marketing to reach new customers and communicate with existing clients. The survey also revealed that 36% of the small business respondents plan to start using email marketing in the coming year.

Campaigner’s “Holiday in a Bag” is designed to help small online businesses and retailers drive customers to their physical or online stores, with email marketing tools that promote their products and services.

Campaigner’s holiday season bag of tools include:

– Holiday promotion email templates with ready-to-use content
– 100 tips for holiday marketing
– Happy holidays e-card
– Tips for growing your contact list
– Instructions on how to optimize email for deliverability
– Holiday graphics, and much more.

Win Free Consultation with a Campaigner Marketing Expert

As part of the Holiday in a Bag promotion Campaigner is also offering a drawing for a day of free marketing consultation from Campaigner marketing experts. The experts will provide assistance with campaign ideas, content, design and email marketing. An online small business owner or retailer will be coached on how they can carry that knowledge forward into future campaigns.

Online small businesses and retailers looking to drive store and online traffic are invited to sign-up online for the chance to win marketing consultation services with Campaigners email marketing expert. The contest closes January 5, 2010. The winner will be notified by email after January 7, 2010.

For more information about Campaigner’s ‘Holiday in a Bag’, visit www.campaigner.com/lp/holidayinabag.aspx

About Campaigner:

Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. Additional information is available at www.campaigner.com.

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Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

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