Free Application Enables Salesforce CRM Users to Distribute Leads to Channel Partners

Vancouver, Canada (PRESS RELEASE – November 22, 2009) – Partnerpedia today announced a beta program for the Partnerpedia for Salesforce CRM application which enables users to easily distribute and track leads with their channel partners, as well as allowing partners to register deals with them.

To be available as a free download, the application will allow Salesforce CRM users to distribute leads to a partner on Partnerpedia and track the opportunity throughout its sales cycle. Additional features include automatic notifications to keep users up-to-date and a partner finder to easily locate solution partners. In addition, channel partners will be able to register deals with vendors through Partnerpedia.

Partnerpedia for Salesforce CRM subscribers will continue using the familiar Salesforce interface to distribute and track leads – without requiring their partners to be Salesforce subscribers. As such, there are no additional costs to enable this capability for either vendors or partners. In addition, Partnerpedia for Salesforce CRM subscribers will also receive one-click access to the full range of Partnerpedia functionality including partner management, collaboration and communication tools.

To date, many users of Salesforce are still distributing and tracking partner leads manually. Although solutions exist, complexity and costs are the primary drivers preventing adoption.

“Having a system to track leads with partners is extremely important in streamlining the selling process as well as avoiding potential conflicts,” said Mark Sochan, CEO of Partnerpedia. “As channel sales worldwide continue to grow at a faster pace than direct sales, the need for this type of a solution grows with it.”

Partnerpedia for Salesforce CRM will be showcased at Dreamforce 09 in San Francisco’s Moscone Center, November 17-20. To access the free beta, visit

About Partnerpedia

Partnerpedia is the leading provider of B2B social networking and channel enablement solutions designed to maximize business through partner communities. Leveraging the power of social media and traditional channel enablement, Partnerpedia helps companies market their products and services, empower existing channels, find and recruit new partners, and collaborate on joint projects. Designed for SMBs to enterprises, Partnerpedia is available as a free open community, and also as a privately branded service.

To learn more about Partnerpedia, visit

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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