AT&T Forms Business Sustainability Advisory Council

Dallas (PRESS RELEASE – December 10, 2009) — AT&T today announced it has formed a business sustainability advisory council dedicated to advising AT&T on the powerful linkage between information and communications technology (ICT) and helping customers minimize the environmental impact of their operations.

In addition to AT&T, representatives from the Carbon Disclosure Project, Cisco Systems, The Information Technology and Innovation Foundation, the University of Colorado Denver, and University of Texas at Austin have agreed to join the AT&T Business Sustainability Advisory Council, with a number of additional organizations expected to be added soon.

The council will work to further the cause of measurement, methodologies and technology use cases to help business customers better quantify the impact of ICT-enabled solutions for greenhouse gas reduction.

By arming companies with this information, the council aims to help businesses make smarter sustainability choices and investments and better prepare for potential environmental regulation.

“In forming this council, we’ve taken an important step in helping companies realize the benefit of responsible action that, in parallel, can have compelling business benefits,” said Ron Spears, President and Chief Executive Officer, AT&T Business Solutions. “AT&T is looking forward to working with the council as it helps us develop measurement methodologies to communicate the environmental benefits of ICT products and services to customers.”

“The ICT sector has a huge role to play in helping companies measure and reduce their carbon emissions. We believe AT&T’s Business Sustainability Advisory Council is the right step at the right time with its focus on helping businesses understand the significant role communications technologies can have in reducing greenhouse gases while also demonstrating opportunities for reducing costs,” said Paul Dickinson, CEO, Carbon Disclosure Project.

Members of the AT&T Business Sustainability Advisory Council will work together to further study, build upon, and validate the findings of the SMART 2020 report developed by The Climate Group and the Global eSustainability Initiative (GeSI), which identified ICT-enabled solutions with the potential to reduce CO2e emissions by up to 15 percent worldwide annually by 2020.

Concurrent with the formation of the AT&T Business Sustainability Advisory Council, AT&T also today released a white paper that builds upon the GeSI report. Entitled Networking for Sustainability: the Network Offset Effect, the white paper describes the positive sustainability value creation that can occur when companies migrate their business activities/operations onto a network and reduce their dependence on hardware and other systems that are potential sources of CO2e emissions. The white paper explores AT&T solutions across a broad spectrum of application areas that can enable business customers to reduce their carbon emissions while running their businesses more efficiently, effectively and profitably.

Today’s announcement is the latest milestone in AT&T’s sustainability efforts, which to date have included:

* Establishing an Energy Council comprised of key executives from all AT&T business units that directly consume energy in their operations or that design, develop or specify energy-consuming equipment. The Energy Council is responsible for advancing AT&T’s energy strategy within the company by identifying and assessing ways to operate more efficiently;
* Setting a goal to reduce electricity usage intensity (relative to data growth on the AT&T network) by 15 percent, compared to 2008 levels;
* Initiating a series of data center initiatives aimed at improving AT&T’s energy efficiency. Once fully implemented, AT&T expects to realize 96.4 million kilowatt hours in annualized energy saving, reducing its carbon emission by 69,231 metric tons – which is equivalent to the electricity use of approximately 9,602 households, according to the U.S. Environmental Protection Agency (EPA) Greenhouse Gas Equivalencies Calculator;
* Planning to deploy more than 15,000 alternative fuel vehicles by 2019 – that will save 49 million gallons of gasoline over the 10-year deployment period and reduce carbon emissions by 211,000 metric tons; the equivalent of eliminating emissions from more than 38,600 traditional passenger vehicles per year;
* Exploring alternative energy sources, such as using wind power for 10 percent of the electricity for all AT&T facilities in Austin, Texas. AT&T also installed a 1 megawatt solar power system on its facility in San Ramon, California. The 3,700 solar panels will generate more than 1.6 million kilowatt hours of electricity per year and reduce the building’s normal power consumption by more than 4,300 kilowatt hours per day.

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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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About CDP

The Carbon Disclosure Project (CDP) is an independent not-for-profit organisation collecting key climate change data from some 2,500 companies around the globe and has assembled the largest database of corporate greenhouse gas emissions and climate change information in the world. Founded in 2000, CDP facilitates the collection of climate change data within investment portfolios — representing some 475 global institutional investors with more than US $55 trillion in assets under management — as well as through corporate and public sector supply chains. To find out more visit

About Cisco Systems

Cisco, (Nasdaq: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to

About The Information Technology and Innovation Foundation

Through its research, policies proposals, and commentary, The Information Technology and Innovation Foundation is working to advance and support public policies that boost innovation, e-transformation and productivity. For additional information, Web users may access ITIF at or by contacting Dr. Atkinson at (202) 626-5732 or

About the University of Colorado Denver

The University of Colorado Denver offers more than 120 degrees and programs in 13 schools and colleges and serves more than 28,000 students. UC Denver is located on the Denver Campus and the Anschutz Medical Campus in Aurora, Colo. For more information, visit the UC Denver Newsroom.

About the University of Texas at Austin

The University of Texas at Austin is one of the largest public universities in the United States. Founded in 1883, the university has grown from a single building, eight teachers, two departments and 221 students to a 350-acre main campus with 21,000 faculty and staff, 17 colleges and schools and more than 50,000 students.

The university’s reach goes far beyond the borders of the main campus with satellite campuses and research centers across Texas, including the J.J. Pickle Research Campus, the Marine Science Institute, the McDonald Observatory, the Montopolis Research Center and the Brackenridge tract.

With an enrollment of 11,000 students and more than 3,500 master’s and doctor’s degrees awarded annually, the graduate school is a national leader in graduate degrees awarded and one of the largest graduate schools in the nation.

More than 8,700 bachelor’s degrees are awarded annually in more than 170 fields of study and 100 majors.

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