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BT Tradespace Brings Video Marketing To Small Businesses

(PRESS RELEASE – December 14, 2009) – BT Tradespace, the UK’s first business social networking site, has launched Version 2.0 of the social business network to enable small businesses to create and use video, amongst other social media tools, to market themselves and grow their businesses online.

With research revealing that people spend four times longer on websites with video, BT Tradespace will give small businesses the tools and advice they need to easily record and upload video content onto their online profile to display products and engage with customers.

Members of BT Tradespace will be given a special offer when purchasing a range of video camcorders.

The complete revamp of BT Tradespace introduces a range of new features to ensure that small businesses can create more sales on and off the web.
Core Facts

  1. BT Tradespace Version 2.0 has launched bringing video marketing to small businesses.
  2. Internet video is also on the rise and is predicted to be over 60 per cent of all consumer internet traffic in the next three years. Online advertising spend has grown 200% in 12 months.
  3. BT Tradespace includes tools for businesses to boost their online reputation and build word of mouth, including online fans, testimonials and business recommendations.
  4. BT ServiceSmart is a new customer service tool designed to help members improve their customer service. Customers can ask questions or report a problem so that businesses can resolve any queries through the community.
  5. BT Book it now allows businesses selling services to accept appointments in just a few clicks.
  6. Businesses to set-up an online store in just a few steps using images and video to display goods and services and perform secure transactions using PayPal.
  7. Access to more than 4.2 million stock photos and illustrations so businesses can personalise their online profiles.
  8. Businesses can set-up or join communities to connect with others, share ideas and get advice on a diverse range of topics.
  9. Members can use keywords for every item they add to their online profile to help achieve a higher ranking on search engines.
  10. Additionally, businesses can track visitors to their Tradespace using Google Analytics.

Quotes

Ivan Croxford, general manager, Digital Marketing Services, BT Business

Online video advertising is continuing to grow as more and more people are using engaging video content to help get their unique personalities across online. We are now giving businesses on BT Tradespace a simple, effective way to market themselves using video.

Ivan Croxford, general manager, Digital Marketing Services, BT Business

More and more small businesses are boosting their online presence in an effort to increase their turnover. BT Tradespace is all about making online an accessible and effective sales and marketing channel for businesses, helping them grow their customer base and in return their business.

Company Information

BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.



In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.bt.com/aboutbt