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Editor’s Choice Awards: 2009 Best Small Business Books

editors7We are excited to announce the Editor’s Choice edition of the 2009 Small Business Book Awards.

The following books were chosen by the Editors of Small Business Trends, along with expert input from a 27-member Advisory Panel (see the Advisory Panelists listed at the end of this article).  The combined input was impassioned and invaluable, and the decisions all the more difficult due to the quality of this year’s business book releases.

Without further delay, here are the Editor’s Choice winners, listed in alphabetical order:

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Anatomy of Buzz RevisitedAnatomy of Buzz Revisited [1]Emmanuel Rosen revisits his best seller and updates how buzz works with today’s new tools. Read our review [2].

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Escape from Cubicle NationEscape from Cubicle Nation [3]Pamela Slim writes a guide for aspiring entrepreneurs still stuck in corporate jobs or who recently left.  Read our review [4].

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greening-business [5]Greening Your Small Business [5]Learn how making your business green isn’t just trendy, but cost-effective.  Jennifer Kaplan explores how and why to weave green practices into your business.

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Me 2.0 by Dan SchawbelMe 2.0 [6]No matter your status in the world of work — employed, unemployed, business owner, consultant or freelancer — your personal brand will determine your ultimate success. Written by Dan Schawbel, Publisher of Personal Branding Magazine. Read our review [7].



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New Community Rules by Tamar WeinbergThe New Community Rules [8]Social media users will get useful and applicable how-to tips to market their business online, including how to use various social media websites and tools.  Written by Tamar Weinberg, social media consultant.  Check out our review [9].

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Outrageous Advertising by Bill GlazerOutrageous Advertising [6]Direct Marketing guru Bill Glazer outlines hundreds of direct marketing and advertising campaigns that will build your customer community and grow your sales.  Our review is here [10].



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Talk Less by Connie DiekenTalk Less, Say More — In a world of over-communication, this book will teach you to connect with your audience, get your message across and get things done. By Connie Dieken, former TV anchor and multiple Emmy winner.

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Super FreakonomicsSuper Freakonomics [12]Two curious economists (Steven D. Levitt and Stephen J. Dubner) look at reams of data and show us the world; not for how we believe it to be or how our stated values wish it were, but how it actually is based on our behaviors and choices.



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Trust AgentsTrust Agents [13]If social media is still a mystery to you, then let Chris Brogan and Julien Smith show you the ropes on how to build your brand and your profits using social media.

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Upstarts [15]Upstarts [15]This book by Donna Fenn covers 150 entrepreneurs from Gen Y. Some started their businesses as teens.  Read our review of Upstarts [16].



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Viral LoopViral Loop [17]Adam Penenberg tells the story behind the most successful viral marketing companies and campaigns.  Then he breaks out specific strategies that you can use to grow your own business using a viral strategy. Our review here [18].

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You are What You ChooseYou are What You Choose [19]We don’t make purchasing decisions just based on demographics, but on basic hard-wired motivators such as time, risk, altruism, getting information, meToo status and stickiness or loyalty — say authors Scott de Marchi and James T. HamiltonRead our review [20].



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Expert Advisory Panel

A big thank you goes out to our Expert Advisory panel.  Your time and expert input added real value.

The Advisory Panel includes authors, small business experts, publishers, bloggers, executives and other professionals:



Kare Anderson, Author and Emmy Winner, Say it Better [21]

Mark Anderson, professional cartoonist at www.andertoons.com [22]

Dawn Rivers Baker, publisher of The MicroEnterprise Journal [23]

Shashi Bellamkonda, Network Solutions [24]



Tim Berry, business planning expert [25]

Andy Birol, Author of “The 5 Catalysts of 7 Figure Growth,”  www.profitablegrowth.com [26]

Dane Carlson, publisher of Business Opportunities [27]

Brian Clark, founder of Copyblogger [28]



Jason Cohen, software entrepreneur [29]

Laurel Delaney, global business expert, Borderbuster newsletter [30]

Yvonne DiVita, Professional Blogger and Social Media Enthusiast, The Lipsticking Society

Melinda Emerson ‘SmallBizLady’ [31], Author, “Become Your Own Boss in 12 Months” (Feb. 2010)

Margie Zable Fisher, president of Zable Fisher Public Relations [32]

Wayne Hurlbert, publisher of Blog Business World

John Jantsch, author of Duct Tape Marketing [33]

Steve King, Small Biz Labs [34]

Jim F. Kukral [35], Author of upcoming book “Attention! This Book Will Make You Money”

Brian Lenhart, @BrianLenhart [36]

Rieva Lesonsky, CEO, www.smallbizdaily.com [37]

Joel Libava [38], Author of “The Essential Steps To Researching A Franchise Opportunity”

Martin Lindeskog, International Business Coordinator, www.Martin.Lindeskog.name

TJ McCue, founder of Sales Rescue Team

Susan Oakes, www.m4bmarketing.com [39]

Denise O’Berry [40], author “Small Business Cash Flow”

Ramon Ray, publisher of SmallBizTechnology.com [41]

Matthew Ringer, publisher of SmallBizBee.com [42]

Zane Safrit, www.zanesafrit.com [43]

How the Winners Were Chosen

To be eligible for these Awards, books had to appeal to small business personnel, entrepreneurs, freelancers or the self-employed. Also, books had to be newly published (or revised) during 2009 (no older books).

Books were chosen based on originality; quality of writing; and usefulness of the book for the widest range of small business people, entrepreneurs and the self-employed.  Votes were cast in a blind ballot, conducted via QuestionPro [44].

Reader’s Choice Awards

If you’d like to see which books readers chose as their favorites for 2009, please see our separate list of Reader’s Choice Business Book Awards [45].