Launching A New Product

On October 22nd, Small Business Trends announced the first in a series of videos that our very own, Anita Campbell, did for UPS (United Parcel Service) and provided a bit of the backstory behind the filming of the videos.

Today, we are pleased to announce the last video of Anita’s series titled, “Launching A New Product” in which Anita discusses the cycle of orchestrating the successful launch of a new product into the marketplace.

Anita says, “So, you’ve developed a new product?  You’re going to want a well coordinated launch plan.  Start planning early!  If the product is already rolling off the assembly line and being packed in boxes, you’re not leaving yourself enough time.”

When orchestrating a new product launch, there are so many factors to take into consideration.  Branding, logos, trademarks, packaging and much more.  Missing one or more of the necessary factors in a successful business launch can “make or break” your new product.  Taking the necessary time beforehand to properly prepare is crucial to the final success of your new product.

Anita says, “Keep your plans flexible.  You may need to make adjustments on the fly, but remember, those adjustments just might reveal hidden opportunities.”

Here is Anita’s final video of the series titled, “Launching a New Product”:

A big thank you to United Parcel Service (UPS) whose sponsorship made it possible for Anita to do the video series. We’d also like to point out that several others created videos in this series as well.  You can find them in a YouTube channel put together by PopURLS.  Some of the latest videos include:

  • “Fostering A Culture of Innovation” featuring Mike Masnick of TechDirt;
  • “Chaos Is Good” featuring Matt Marshall of VentureBeat;
  • “Staying On Top of Trends” featuring Adam Ostrow of Mashable.

Please watch all the videos on PopurlsBrown’s Channel on YouTube and leave a comment to let us know what you think!


Staci Wood After being a 20+ year member of "the rat race," Staci traded in her office, opted out, and joined the virtual world and the Small Business Trends community. Staci is the Chief Operations Officer for Small Business Trends, LLC and has 18 years of experience with the company. She is responsible for client relations, marketing and branding, web page development and user experience.

6 Reactions
  1. I think you need to keep your plans very flexible when you start. Nothing should be set in stone when you first start and it is very important to realize that things will almost always change on the fly so be prepared.

  2. Another really nice one, Anita! I like the look of these a lot. The simple white board background is great!

    Keep ’em coming!

  3. This is a terrific series – and launching a new product is the perfect topic. Thanks Anita!

  4. Ah, a light bulb turned up! 🙂 I will add this video on my site as I have done with the other two. Great series.

  5. That is a lot of truth in a short clip, especially about timelines and accountability. Great video Anita!