Boston, Massachusetts (PRESS RELEASE – December 23, 2009) – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.
WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems:
- The Keyword Niche Finder – Instantly identify and target the most profitable keyword niches
- The Keyword Grouper- Group and organize vast lists of keywords into actionable keyword groups to turn into ad groups or website content
Strong keyword organization is the foundation of successful search marketing, and WordStream’s Free Keyword Grouper lets marketers take massive lists of target keywords and instantly group these keywords into tightly-knit, relevant groups. This advanced level of keyword organization is critical for creating effective ad groups for PPC campaign advertising and for informing content creation and site navigation for SEO.
Beta user and independent search marketing consultant Ian Hughes said of the tools: “The great thing is that the two tools really complement each other: The Keyword Niche Finder lets me quickly identify not only single keyword ideas, but the most popular clusters of keywords, and The Keyword Grouper is great for making sense of a lot of data or a long list of keywords you’ve already created.”
With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most popular and relevant keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.
“One of the biggest challenges for business owners is determining where to begin their keyword research and how to continually expand and refine their campaigns to get maximum returns,” says WordStream Founder and Vice President of Product Development Larry Kim. “With our two new free tools, we’ve armed marketers and business owners with the power to instantly receive well-organized, prioritized lists of the most profitable keyword opportunities in their niche.”
WordStream’s subscription-based service also announced a major upgrade recently, including integration with Google Analytics and sophisticated multi-source keyword analytics. It provides users with a tool-set to take those insights to the next level by continually monitoring the performance of their keywords and offering actionable keyword suggestions that helps them grow their campaigns and revenues, all for a very affordable monthly fee.
WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench-which includes a free keyword tool and an AdWords tool-for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.
WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.