Bizo B2B Audience Targeting Platform Closes Record Fourth Quarter 2009

San Francisco (PRESS RELEASE – January 28, 2010) — On the heels of its recent funding, Bizo ( ), the world’s largest online B2B audience targeting platform and advertising network today announced several milestones that led to its first profitable month in December 2009, and a record fourth quarter.

Formed as a spinoff of ZoomInfo’s bizographic advertising business in May 2008, Bizo closed the last quarter of 2009 by:

  • Growing its revenue run-rate to more than $5 million, representing a 600 percent year-over-year growth
  • Adding more than 30 new publisher partners
  • Increasing its customer base by more than 300 percent versus the fourth quarter of 2008
  • Completing a $6 million round of equity financing led by Bessemer Venture Partners, and existing investors Venrock, Vulcan and Ascent

With its Bizographic Targeting Platform, marketers are able to reach exactly the right online business audience by targeting their campaigns based on key business demographics or “bizographic” data, including industry, company size, job function and seniority – all while maintaining strict audience anonymity. Bizo counts seven of the top 10 B2B advertisers as customers, a group which includes marquee brands such as JPMorgan Chase, Monster, Microsoft, Jaguar, Aston Martin, Adobe, Liberty Mutual, Sprint, Verizon and Philips Lighting.

“I’m thrilled with the progress we made in 2009 to solidify our role as the premier business targeting platform for marketers looking to get in front of the right online professionals,” said Russell Glass, Bizo CEO. “I’m particularly excited about the hundreds of incredible customers and partners we’re now working with and look forward to seeing how they continue to harness our bizographic data to more effectively target business professionals.”

Bizo also rounded out 2009 by signing two key strategic relationships,
including U.K.-based The Digital Partnership and interCLICK – making its data accessible in international markets as well as thousands of high quality business, news and technology sites.

“Bizo gives us more value for our impressions than any other ad network, while delivering additional revenues by anonymously targeting our audience after they leave our Web site,” said Frank Vaculin, CEO of business information publisher Spoke. “That’s real money that goes right to our bottom line.”

To learn more about Bizo’s online B2B audience targeting platform and
network, visit

About Bizo (

Bizo, Inc. is the world’s first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics — industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person’s bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.

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