Cloud Applications and Business Software Store Launches Today

(PRESS RELEASE – January 15, 2010) – ( launches with over 2,200 applications across over 300 categories as a business “app store”. offers free services to small businesses for finding and comparing business applications delivered as on-premises Software, SaaS, Virtual Appliance and Cloud Computing. is a vendor-independent B2B global portal that matches business buyers with Software and Cloud Computing application providers (ISVs). is founded by two experienced IT executives, Christophe Primault (former VP Global Marketing at NCR Corp, CEO at Fluiditi and Kinamik ) and Manuel Jaffrin (former European Business Director at Sun Microsystems).

With free services, business buyers can save weeks from their purchase cycle.

Over 80% of online purchases start with a web search (Forrester Research). Confronted with an overload of data available through generic search engines, such as Google, it is proven that business buyers prefer relevant, fresh and trustworthy information from a dedicated marketplace.

With buyers can:

* Browse & search a large database of applications
* Access demos and free trials
* Read user-generated reviews for valuable peer advice
* Request information to vendors for comparing offers
* Get Personalized assessments to choose the best deployment method between on-premises or on-demand (SaaS)

Application providers can make their online lead generation efforts more worthwhile.

The shift to Cloud Computing is opening opportunities to business application providers. At the same time, it also makes it increasingly difficult to compete for prospects online while the Customer Acquisition Cost needs to be controlled. helps providers to be found closer to a purchase decision and to convert prospects into real leads.

By registering their applications, providers can:

* Reach out to a new global audience of active buyers
* Receive qualified traffic to their website with an improved conversion rate
* Generate “sales ready” leads according to customizable criteria
* Accelerate sales velocity
* Lower the cost of acquiring new customers

“ has captured the essence of the market dilemma – on one hand for business application buyers there are too many “solutions” and not enough time to review them – on the other hand there are too many vendors that are unable to get the attention of the problem owner\”, said Gerhard Gschwandtner publisher of Selling Power and host of the upcoming conference Sales Productivity in the Cloud in San Francisco.

About is a vertical portal for Software, SaaS and Cloud Computing business applications. It offers free services for buyers to research applications and a low cost channel for providers to be found online. Business buyers come to to find, compare and choose from a wide range of business applications, organized into categories by industry and business need. Application providers come to to feature their applications and reach out to a new global audience of active buyers. They obtain high-quality traffic to their website and receive sales leads relevant to their target markets. was launched in January 2010 and is part of EuroCloud, Microsoft BizSpark Partner Network and the Sun Startup Essential community. is based in Barcelona, Spain. For more information, please visit

1 Comment ▼

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

One Reaction
  1. Thanks for publishing the news about the launch of We have designed this portal with small and medium businesses in mind. One of the thing we are trying hard to help with is providing support on how to choose between in-house or on-demand software deployment. We have developed this free online decision support tool, very much geared for small businesses:
    Any feedback welcome:

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