Reading, Pennsylvania (PRESS RELEASE – January 30, 2010) – In the spirit of January, a time for new beginnings and personal improvement, Marsha Egan is challenging Americans to rethink the way they use email this week. Egan, an internationally recognized authority on email productivity and author of Inbox Detox and the Habit of E-Mail Excellence (Acanthus 2009), announces the launch of the third annual Clean Out Your Inbox Week. All week, Egan will motivate both individuals and businesses around the world to take control of their email and regain lost time and profits.
“E-mail is an absolute blessing and could be one of the best developments of the 20th and 21st centuries,” says Egan, CEO of The Egan Group, Inc. “However, we have formed a dependency on email that saps productivity. As with any great new technology, it can be misused and abused.”
Over the past decade, email usage has surged to staggering figures. Now, it is estimated that 247 billion emails are sent each day. Put another way, email users worldwide produce messages greater in size than over 16,000 copies of the complete works of Shakespeareeach second! The 2008 AOL Email Addiction Survey revealed that 62% of at-work email users check their work email over an average weekend and more than 50% of Americans check their work email while on vacation. These shocking statistics go on, and it’s clear that in the new decade, email users must take control their email before it controls them.
Today, Marsha will also launch her first-ever online assessment (eganemailsolutions.com/email-assess.html) that will allow emailers to gauge the effectiveness of their email habits. This brand new 40-question survey is divided into two sections, and will rate users’ treatment of incoming and outgoing email messages. Based on the results, the survey will provide its users with advice to improve.
Throughout the week, Marsha will continue to blog (www.inboxdetox.com) and tweet (@marshaegan) about the toxic email habits that pervade the American workplace and offer helpful tips and free downloads that businesses or individuals who want to take control of their inboxes can use.
“Clean Out Your Inbox Week” is intended to have organizations focus on this opportunity as a work group to stem the time-sapping habits that are stealing hours of productivity weekly. They can do it on their own, or if help is needed, an implementation eKit authored by Egan shows businesses just how much productivity they can recover by helping their employees to implement email best practices. The $69 eKit, which can be purchased at http://eganemailsolutions.com/inboxweek.html, provides a complete intra-company plan to launch a corporately sponsored “Clean Out Your Inbox Week” campaign.
The kit is divided into two parts: Part One illustrates just how much email addiction and email mismanagement affects the productivity and bottom line of a given business. Part Two then demonstrates a practical solution to run a successful “Clean Out Your Inbox Week” campaign, from concept to launch to the evaluation phase. The eKit comes complete with resources, such as sample press releases, posters, and company announcements, as well as a suggested timeline for the initiative.
“There is a cure for our current email e-ddiction,” Egan says. “If you practice productive email habits, you will not only loosen the grip email has on you, but you will also reclaim hours of productive time every day.”
For more information on “Clean Out Your Inbox Week” visit the website at EganEmailSolutions.com. To schedule an interview with Marsha Egan, contact Derek McIver at 617.717.8294 or via email at Derek@IctusInitiative.com.
About Marsha Egan, CPCU, PCC, ICF-Certified Coach
Marsha Egan, is CEO of the Egan Group, Inc., Reading PA and an internationally recognized public speaker. She is a leading authority on email productivity. Her acclaimed “12 Step Program for E-Mail E-ddiction” received international attention, being featured on ABC Nightly News, Fox News, and newspapers across the globe.
In early 2009, the Program was adapted into a book, Inbox Detox and the Habit of E-mail Excellence (Acanthus 2009) Marsha works with forward-thinking organizations that want to create a profit-rich email culture. Her recently released ebooks, Help! I’ve Fallen into My Inbox and Can’t Climb Out and Reclaim Your Workplace Productivity and web based e-learning tool, “Email Savvy: Enhancing Personal Productivity” can be found at EganEmailSolutions.com. Marsha was named one of Pennsylvania’s Top 50 Women in Business in 2006.